The AI reality gap in corporate communications and public relations
Wadds Inc.
NOVEMBER 23, 2024
There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Industry surveys tell the story of the wholesale adoption of AI. In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ).
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