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Adaptability — Being able to pivot and evolve beyond your initial vision is essential for success in business today. This can apply to day-to-day functions or the overall direction of a business. In today’s rapidly evolving business landscape, purpose-driven models are at the forefront of innovation. These businesses are not just focused on profit, but […] The post Innovation with Purpose: Ronn Torossian Of 5WPR On The World’s Most Successful Purpose-Driven Business Models appeared first o
“Frustrating” doesn’t do it justice. You put your heart and soul into crafting what you thought was the perfect PR campaign, only to watch it all fall flat. A horrible mix of confusion, embarrassment, and deflation washes over you. What went wrong? You might feel defeated, but as hip hop’s first billionaire, Jay Z, once […] The post 5 reasons why your PR campaign failed—and how to get back on track appeared first on Agility PR Solutions.
In today’s fast-paced media landscape, capturing a journalist’s attention can feel like you're lost in the crowd. Are you struggling to turn a pitch into coverage? We asked our community to share real-life examples of pitches that placed and their take on why they worked.
A landing page is the first point of contact between your brand and potential leads. It’s not just about aesthetics; it’s about converting visitors into actionable leads. Optimizing your landing page is crucial for driving conversions and maximizing ROI. But where do you start? This guide covers everything you need to know—from design elements to […] The post 10 tips for optimizing your landing page for lead generation appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
As a leading Beauty PR agency, 5WPR is tapping into our network of industry leaders—celebrity makeup artists, influencers, and more—to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our first interview with celebrity makeup artist Nydia Figueroa – Cabrera is now live.
Targeting the young is never easy, but here are 35 recent great campaigns run by digital marketing agencies successfully targeting young people: 1) Red Bull’s “Stratos Jump” Agency: Red Bull Media House Red Bull’s live stream of Felix Baumgartner’s space jump captivated a young audience through an innovative blend of live streaming, social media, and […] The post 36 well-executed digital marketing campaigns aimed at youth appeared first on Agility PR Solutions.
Targeting the young is never easy, but here are 35 recent great campaigns run by digital marketing agencies successfully targeting young people: 1) Red Bull’s “Stratos Jump” Agency: Red Bull Media House Red Bull’s live stream of Felix Baumgartner’s space jump captivated a young audience through an innovative blend of live streaming, social media, and […] The post 36 well-executed digital marketing campaigns aimed at youth appeared first on Agility PR Solutions.
5WPR recently sat down with celebrity makeup artist Nydia Figueroa – Cabrera for a candid conversation on PR and the beauty industry. You can read the full interview here. From her expert insights, we’ve pulled together five actionable insights for brands to consider implementing in their beauty marketing plans. Build Authentic Relationships: Brands should focus on cultivating genuine, long-term relationships with their key audiences, whether it’s professional makeup artists, influen
When embarking on a web development project, clear communication is crucial. One of the most effective ways to ensure that your vision is realized is by crafting detailed project specifications for your web development agency. This document serves as a roadmap, guiding the developers through your requirements, expectations, and goals. Understanding the Importance of Clear […] The post Tips for crafting clear project specifications for your web development partner appeared first on Agility
As a leading Beauty PR agency, 5WPR is tapping into our network of industry leaders—celebrity makeup artists, influencers, and more—to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our first interview with celebrity makeup artist Nydia Figueroa is now live. Enjoy! 5WPR: Our team is excited to share your expertise and insights as you’ve been such a supporter of 5W from day one and are so deeply rooted within the
This fall, Agility PR Solutions earned top recognition with 41 G2 badges, including the #1 spot for Media and influencer Targeting in the UK, the Easiest Admin, and the Highest User Adoption. As one of the most trusted B2B software marketplaces, G2 empowers millions of people annually to identify ideal software solutions based on independent […] The post G2 Fall’24 Report: Agility PR Ranks #1 Across Key Categories, Earning 41 Awards in Total!
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5WPR recently sat down with celebrity makeup artist Nydia Figueroa for a candid conversation on PR and the beauty industry. You can read the full interview here. From her expert insights, we’ve pulled together five actionable insights for brands to consider implementing in their beauty marketing plans. Build Authentic Relationships: Brands should focus on cultivating genuine, long-term relationships with their key audiences, whether it’s professional makeup artists, influencers, or consume
Britt Klontz and Jaclyn Lambert were on my guest wish list before I started the BuzzStream podcast. Both have agency and in-house experience and work as freelance digital PRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. (Fun fact: After I appeared on their podcast as a guest , they helped push me to get ours going.
NEW YORK, NY — Sarah Amos, Vice President of Development & Production (Non-fiction TV, Documentaries) at Condé Nast, is the 2024 IPR Distinguished Lecturer. She will speak at the 62nd Annual IPR Distinguished Lecture and Awards Gala on December 4 at The Lighthouse at Chelsea Piers in New York City.
After attending a recent event focused on organisational culture, I found myself reflecting on how much a company’s culture can influence its overall reputation. While it’s easy to think that culture is an internal matter with limited external consequences, the reality is that organisational culture plays a critical role in shaping public perceptions of a business.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Mirror Media expert Mark Borkowski says the This Morning host’s upcoming show Cast Away is a great opportunity to relaunch his career. Phillip Schofield’s surprise TV comeback could take him to “paradise rather than hell”, claims a top PR expert. Mark Borkowski calls the casting of the former This Morning host “genius”, after it was today announced he’d signed up for Channel 5’s Cast Away.
Before I go any further, I have a confession to make: I am the furthest thing from an Oasis fan. I don’t think I’ve spent a single minute of my life willingly listening to their songs. So, it goes without saying, but I had JOMO (the joy of missing out!) on what was probably one of the most unforgiving ticket queues in recent history. I don’t want to imagine the horror of waiting the equivalent of a full working day in a continually crashing Ticketmaster queue, only to find that you have seconds
Daily Mail As well as the breakdown of his marriage, Schofield’s relationship with co-host Holly Willoughby faltered in the midst of the scandal, with the pair understood to be at loggerheads. Schofield’s daughter Molly is now his publicist after she quit the talent agency that once represented her father. PR guru Mark Borkowski says his tepid return to the public eye has come after a year away to disappear and get himself together.
Today, Medianet is excited to interview Alexandra, Features Editor for Are Media, discussing her role, career journey, writing advice, and thoughts on print media's revival.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Sun Mark Borkowski appeared on The Sun’s Royal Exclusive show and hailed their pattern of ‘errors’ as “lunacy”. The PR commentator claimed the Sussexes don’t have a staff member to guide them objectively in their new role in California – and they should employ one immediately. Mark advised: “If you haven’t got a team, haven’t got a central person who’s sense-checking you, you’re just gonna make the same mistakes all over again.
Have you heard? The 2024 election season is upon us! Democratically and positively, all Americans have the opportunity to make our voices heard as we go to the polls in November. Good or bad, to aid in our decision making, our democratic norms of late have all of us exposed to years-long campaigning, billion-dollar ad budgets and multiple rallies, speeches and conventions.
Cybersecurity awareness month is coming up in October, and the UK government has been busy in the lead up. When we look at the data from the Government’s new Cyber security skills in the UK labour market report , it’s easy to understand the need for action: Around half (44%) of UK businesses have skills gaps in basic technical areas. Incident management skills gaps have increased from 27% in 2020 to 48% in 2024.
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