Sword and the Script

NOVEMBER 12, 2024

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

Marketing 201

Marketing Software Training B2B 201

PR for Anyone

NOVEMBER 12, 2024

Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL. A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. She even shared a profile in Essence Magazine with Michelle Obama as one of the 28 most influential Black women in America.

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Sports YouTube LinkedIn Journalism 130

PRSay

NOVEMBER 12, 2024

For more on this topic, join us for the next Strategies & Tactics Live for a conversation about news deserts and the changing local media landscape with Editor-in-Chief John Elsasser and Tim Franklin, the John M. Mutz Chair in Local News at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. Tune in on LinkedIn on Nov. 19 at 1 p.m.

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Newspapers Local Print Journalism 116

Agility PR Solutions

NOVEMBER 12, 2024

As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but in a real-world brand campaign for our client Grubhub. […] The post AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR appeared first on Agility PR Solutions.

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Brand Branding Publicity 110

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

NOVEMBER 12, 2024

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

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Trends Consumer Marketing Viral 78

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.

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Product Launch B2B Industry Case Study 78

Agility PR Solutions

NOVEMBER 12, 2024

Today, our lives are increasingly consumed by screens and constant notifications. With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. However, this convenience comes at a cost—our mental well-being. Digital mindfulness is about being intentional with our online interactions, ensuring that our digital habits enhance rather than […] The post Tips for applying PR techniques to cultivate digital mindfulness appeared first on Agili

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Consumer Social Media Media Publicity 94

Axia PR

NOVEMBER 12, 2024

In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies. Tune in to learn more!

Strategy 87

Strategy B2C Social Media Marketing 87

Institute for Public Relations

NOVEMBER 12, 2024

Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.

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Guidelines Government Measurement Tools 86

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

OnePitch

NOVEMBER 12, 2024

Alan Neuhauser is a Climate Deals Reporter at Axios Pro.

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Report Media 97

Institute for Public Relations

NOVEMBER 12, 2024

This post is provided by the IPR Measurement Commission. It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement.

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Sports Measurement Film Examples 76

Notified

NOVEMBER 12, 2024

“Notified offers more robust analytics than other offerings and provides us the ability to have more targeted reach.

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Analytics Case Study Study Publicity 57