Tue.Nov 12, 2024

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A marketing and PR superpower [not another lesson from the election]

Sword and the Script

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

Marketing 200
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Pioneering Change in the NHL: Making Hockey More Inclusive with Kim Davis

PR for Anyone

Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL. A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. She even shared a profile in Essence Magazine with Michelle Obama as one of the 28 most influential Black women in America.

Sports 130
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7 steps for creating evergreen content that builds authority and trust

Agility PR Solutions

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially. But with so many popular topics to talk about and an audience who’s likely looking at your products or services as a way to […] The post 7 steps for creating evergreen content that builds authority and trust appeared first on Agility PR Solutions.

Web 109
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Coffee with a Journalist: Alan Neuhauser, Axios Pro

OnePitch

Alan Neuhauser is a Climate Deals Reporter at Axios Pro.

Report 99
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Tips for applying PR techniques to cultivate digital mindfulness

Agility PR Solutions

Today, our lives are increasingly consumed by screens and constant notifications. With social media, news outlets, and digital platforms, staying informed and connected has become easier than ever. However, this convenience comes at a cost—our mental well-being. Digital mindfulness is about being intentional with our online interactions, ensuring that our digital habits enhance rather than […] The post Tips for applying PR techniques to cultivate digital mindfulness appeared first on Agili

Consumer 103

More Trending

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AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR

Agility PR Solutions

As Golin’s Chief AI Officer, I’m working with our teams and clients to integrate artificial intelligence across the spectrum of public relations work we do every day. Recently, we had the opportunity to put AI to the test—not in a simulation with a made-up brief, but in a real-world brand campaign for our client Grubhub. […] The post AI in PR: Lessons from Golin and Grubhub’s “Special Delivery” campaign in 5 crucial areas of PR appeared first on Agility PR Solutions.

Branding 113
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Beauty Marketing Trends Grabbing Consumer Attention on TikTok

5W PR

TikTok, the short-form video-sharing platform, has rapidly become a hub for beauty trends and inspiration. With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78
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How Del Monte Foods engages Gen Z with innovative PR strategies | On Top of PR podcast

Axia PR

In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies. Tune in to learn more!

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Latest Evaluation Models – UK Government Evaluation Cycle, EU Guidelines, and More

Institute for Public Relations

Advancements continue to be made in measurement and evaluation, a longstanding hot topic and an identified area for improvement in public relations and related practices. While having multiple models and frameworks can lead to confusion over which is best, three new tools offer both theoretical and practical contributions to advance the field.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How ESO Used GlobeNewswire by Notified To Achieve Its PR Goals

Notified

“Notified offers more robust analytics than other offerings and provides us the ability to have more targeted reach.

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2024 and the Changing World of Entertainment and Sport PR Measures

Institute for Public Relations

This post is provided by the IPR Measurement Commission. It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Several case examples offered insights for the future of PR measurement.

Sports 72
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Strictly’s Graziano Di Prima breaks silence for first time in months after being axed from BBC series

Mark My Words

The Mirror His message was met with a wall of support from those who have been eager to see what he does next. One wrote in response to his video and message: “This is the moment I and all the people who love you have been waiting for! Welcome back my dearest wonderful friend. I am so immensely proud of you! You lead by example with your strength, determination, resilience, not to mention your talent.

Video 60
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As More Newspapers Close, News Deserts Spread Across the United States

PRSay

For more on this topic, join us for the next Strategies & Tactics Live for a conversation about news deserts and the changing local media landscape with Editor-in-Chief John Elsasser and Tim Franklin, the John M. Mutz Chair in Local News at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. Tune in on LinkedIn on Nov. 19 at 1 p.m.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!