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Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach goes beyond those borders. The outsized influence that multicultural and diverse communities have on the brand choices of mainstream […] The post 4 in 5 Gen Zers say multicultural and diverse communities largely shape brand prefe
Happy #MediaMonday! Check out the latest feature from Kylie Werner, a reporter for Times Media Group. Discover how Kylie got her start reporting, the pitches she is looking for, her favorite stories to work on, and much more in this blog post.
Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day. This is great for busy PR companies and departments who want to provide 24/7 support to their clients, but how do you get the best performance from your chatbot? Certainly not by setting it up, […] The post 14 chatbot metrics to track whether your AI is performing good customer service appeared first on Agility PR Solutions.
The world of financial services is experiencing a seismic shift. The old days of being defined by physical spaces and a reputation for complexity are fading. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Email marketing is a personalized and effective way to reach your target audience and is a staple of many PR campaigns. But emails are only valuable to your campaign if they are actually opened. It can be frustrating to see a low open rate when you’ve put so much time and effort into crafting messages […] The post Exploring email open-rate benchmarks in PR—4 ways to improve yours appeared first on Agility PR Solutions.
Motorpoint is the UK’s leading independent retailer of nearly new and used cars. Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links.
Motorpoint is the UK’s leading independent retailer of nearly new and used cars. Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links.
It’s every brand marketer’s dream to have their company name and products become household names. Google is a great example as its brand name is now synonymous with its product function—colloquially known as “becoming a verb,” as in “why don’t you google it and find out?” Of course, that’s a tough hill to climb, but […] The post Rebranding in motion: 5 famous brands that changed their names appeared first on Agility PR Solutions.
Hello As for Miss Americana, she became the brand – an “unconventional, unexpected, and utterly mesmerising” transformation, Mark Borkowski, brand expert and founder of PR agency Borkowski, tells HELLO! And it didn’t happen by accident. “She’s not just a singer; she’s a narrative weaver, a community builder, and a master of the art of connection,” says Mark.
Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainabil
I’ve been asked by a few people, including the The Guardian , for a communications perspective on reports that Elon Musk’s Barnum-esque page esque pageantry is having a negative impact on Tesla ’s sales and share price. A charismatic figurehead is critical to effectively communicating and ultimately adding value to a business. Still, Musk risks becoming a cautionary tale about what happens to reputations (and, with them, business performance) when charismatic leadership metamorphoses into t
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In this Journalist Spotlight Interview, Medianet is joined by Tammy Moir, Editor at Happy Mag. In her interview, Tammy shares her love for the music industry and dives into what makes Happy Mag unique.
In today’s competitive landscape, building a strong brand presence is crucial for business success. Utilizing effective brand tactics can help your company stand out in a crowded market They can also help attract new customers and increase brand. Read More The post Effective Brand Tactics: Find Out How to Create Brand Awareness appeared first on eReleases.
Marin Independent Journey Netflix also produced the less popular but generally well-regarded “Heart of Invictus,” which focused on Harry’s international games for wounded service men and women. But other projects were shelved or are nowhere close to production, The Wrap said. “Taking on Harry and Meghan was a great coup for Netflix,” U.K.-based public relations and branding expert Mark Borkowski told The Wrap.
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