Sun.Feb 16, 2025

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Building Long-Term Influencer Partnerships: A Strategic Shift in Brand Marketing

5W PR

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. Major companies like Nike, which has maintained a 20-year partnership with Cristiano Ronaldo, demonstrate the power of committed influencer relationships.

Brand 78
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The Role of Businesses in Achieving Sustainability

Ronn Torossian

Learn how businesses can drive sustainability through eco-friendly practices, consumer demand & innovation while benefiting both profits and the environment The post The Role of Businesses in Achieving Sustainability appeared first on.

Consumer 195
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Know Your WHO. Communication Lessons From Senator Ruben Gallego

Reputation Us

This weekend (February 15, 2025) The New York Times podcast, The Daily, published “ The Interview: Senator Ruben Gallego on Democrats Problem.” A worthwhile listen. The Arizona lawmaker offers his perspective of what needs to change for the Democratic party and how it communicates with key constituents, including men, Latinos and Trump voters.

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Know Your WHO. Communication Lessons From Senator Ruben Gallego

Reputation Us

This weekend (February 15, 2025) The New York Times podcast, The Daily, published “ The Interview: Senator Ruben Gallego on Democrats Problem.” A worthwhile listen. The Arizona lawmaker offers his perspective of what needs to change for the Democratic party and how it communicates with key constituents, including men, Latinos and Trump voters.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.