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Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust. A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared fir
In the vast ocean of digital content, your press release can get lost in the continual waves of news. You’ve crafted it carefully, with every word chosen to tell your story. But how do you ensure it can be found in the stormy seas of information? The secret lies in the humble hyperlink.
Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is no longer optional—it’s a necessity for building trust and fostering loyalty.
In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
In the cybersecurity world, crises are not a matter of if—they’re a matter of when. High-profile data breaches, ransomware attacks, and insider threats have made cybersecurity a top concern for businesses of all sizes. In the face of such incidents, effective public relations (PR) is crucial for minimizing reputational damage and maintaining trust with stakeholders. […] The post The Role of Public Relations in Cybersecurity Crisis Management appeared first on.
Many new business owners believe press releases are outdated in today’s digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and investors. If you’re eager to make a splash with your new venture, knowing how to write […] The post The power of the press release: Which kinds of announcements work best for new businesses?
Many new business owners believe press releases are outdated in today’s digital world. This myth couldn’t be further from the truth. Writing a press release can effectively launch your business, generate buzz, and attract attention from potential customers and investors. If you’re eager to make a splash with your new venture, knowing how to write […] The post The power of the press release: Which kinds of announcements work best for new businesses?
In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions. Building emotional connections is key to driving loyalty and advocacy, and a CPG marketing agency can help brands craft campaigns that […] The post Building Emotional Connections with Consumers Through CPG Marketing appeared first on.
The information in this post originally appeared on Public Relations Global Network’s blog. Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
In the cybersecurity sector, trust is paramount. Organizations rely on cybersecurity companies to protect their most sensitive data and infrastructure, making credibility a key factor in purchasing decisions. However, skepticism often surrounds cybersecurity claims, as high-profile breaches and failed solutions have left many businesses cautious. A cybersecurity marketing agency specializes in overcoming these trust barriers, crafting […] The post How Cybersecurity Marketing Agencies Build
In a time of polarization, effective communication matters more than ever. Tune in to the latest episode of the Copper State of Mind podcast, where Abbie Fink explores the responsibilities of PR professionals in a contentious political landscape, the role of business leaders in shaping public discourse, and the importance of thoughtful engagement. Check it out!
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The cybersecurity industry is complex, and many potential customers lack the technical expertise to fully understand the threats they face or the solutions they need. Bridging this knowledge gap is essential for cybersecurity companies aiming to build trust and generate leads. Educational campaigns, crafted by a cybersecurity marketing firm, play a vital role in simplifying […] The post Educating the Market: How Cybersecurity Marketing Firms Drive Awareness appeared first on.
The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Leveraging Visual Platforms In the age of visual content, publishers can capitalize on platforms like Instagram, Pinterest, and TikTok to showcase their books.
The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. Navigating the complex legal landscape while building a strong brand presence requires expertise, creativity, and compliance at every step. For cannabis companies, working with a cannabis marketing agency can make all the difference in […] The post Navigating Regulatory Challenges with a Cannabis Marketing Agency appeared first on.
In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Public relations plays a pivotal role in this process, particularly in enhancing customer engagement. Building brand loyalty in the hospitality industry requires a strategic approach focused on customer engagement.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success. Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles. For cannabis companies, creating memorable marketing campaigns that foster trust and loyalty requires […] The post Building Brand Loyalty in the Cannabis Industry Through Marketing appeared first on.
Did you know Statista predicts worldwide eCommerce revenue will reach $6.46 trillion by 2029? Your Shopify store might be at the center of this exponential growth. Ecommerce is rapidly propelling global business expansion into new markets and tapping international demand in unprecedented ways. However, capturing this growth requires a platform and strategy that drives international […] The post 4 steps for scaling your Shopify store for international expansion appeared first on Agility PR
In the past ten years of my career, I’ve subscribed to hundreds of free and paid newsletters. Most of them come and go, but a few have staying power. These are the ones that provide actual value. One of the first marketing books I read was Permission Marketing by Seth Godin. In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out.
In her new book Strategic Reputation Management , crisis communications expert Amanda Coleman argues that reputation is earned and not managed. Strategic Reputation Management takes a broad view of business strategy, methodically analysing how to build up and maintain a positive reputation for an organisation and how to deal with crises when they occur.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
This week’s Wall Street Journal article on AI's emerging role in earnings prep struck a chord. As someone who has sat in both the CFO and analyst seats and now oversees product innovation at Notified , I found myself nodding along while reading about how investor relations teams are navigating this new technology.
It wasn’t all glamor in the working lives of the PR legends honored at PRWeek’s 2024 Hall of Fame dinner, but the hard work ultimately resulted in great achievements.
The consumer packaged goods (CPG) industry thrives on understanding and meeting customer needs. In a competitive market, brands must rely on more than great products—they need insights into consumer behavior and innovative marketing strategies. This is where CPG marketing agencies come into play. By leveraging data analytics, these agencies help brands make informed decisions, optimize campaigns, […] The post How CPG Marketing Agencies Elevate Brands with Data-Driven Strategies appeared fi
With super-shopping days Black Friday and Cyber Monday approaching, new research explores Americans’ growing unease with online privacy and the misuse of their personal information. According to the findings from personal data removal service Incogni and VPN provider NordVPN, almost half of Americans (44 percent) expressed their desire to have their online information deleted, with […] The post With shopping holidays approaching, new research finds nearly half of Americans want their
In the food and beverage industry, first impressions matter—and often, packaging is the first interaction a consumer has with a product. Packaging design is much more than just aesthetics; it’s a crucial component of a brand’s identity and marketing strategy. From attracting attention on crowded shelves to conveying brand values, the right packaging design can […] The post The Role of Packaging Design in Food and Beverage Marketing Campai 100 12417 100 12417 0 0 105k 0 --:--:-- --:--:-- --
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