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Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Its an acknowledgement that the best laid military plans easily fall apart in execution if the troops dont have an ample supply of ammunition, water and sustenance.
Rebecca Faye Smith-Galli is a bestselling author, columnist, and speaker who writes about love, loss, and healing. Her journey is one of profound resiliencehaving faced the loss of her brother at a young age, raising two children with special needs (one of whom passed away), navigating divorce, and confronting a rare disease that left her permanently paralyzed.
A report from Nielsen revealed that 92% of consumers trust word of mouth and reviews more than advertising from a brand? This stat shows one thing, which is that customers are not ready to compromise on the factor of trust when it comes to their buying decisions. So, how do you build trust with your […] The post 5 reasons why earned media is an important investment for your brand first appeared on Agility PR Solutions.
Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like. These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and credibility, and the revenue is not a horrible side effect, either.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. The first 24 hours after discovering an attack are particularly critical, as actions taken during this period often determine both the operational and reputational outcomes.
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relationsgetting a tech companys press release or product announcement in front of journalists at top outlets like TechCrunch or Wired. But today, PR professionals in the tech space face a […] The post Tech PR trends: Navigating the digital frontier with innovation and strategy first appeared on Agility PR Solutions.
Public relations in the technology sector has evolved dramatically over the last few years. In the past, tech PR was largely focused on traditional media relationsgetting a tech companys press release or product announcement in front of journalists at top outlets like TechCrunch or Wired. But today, PR professionals in the tech space face a […] The post Tech PR trends: Navigating the digital frontier with innovation and strategy first appeared on Agility PR Solutions.
The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies. Success requires deep knowledge of both the technical landscape and strict regulatory requirements that govern defense communications.
Learn how effective marketing to minority communities requires authentic understanding, cultural sensitivity & inclusive strategies for brand success The post The Power of Inclusivity: Effective Marketing to Minority Communities appeared first on.
In recent years, the toy industry has experienced a notable shift with the emergence of the ‘kidult’ phenomenon. This is where adults are purchasing toys for themselves rather than younger children. This trend has become a significant driver in the market, with adults now accounting for nearly 30% of toy sales in the UK. The UK’s toy market faced a 3.7% decline in sales in 2024, totalling 3.4 billion.
Learn how leading financial brands like PayPal, Monzo & American Express excel at digital marketing through data-driven campaigns & customer-centric strategies The post Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands appeared first on.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them Tune in to learn more!
Miranda Nazzaro is a technology reporter for The Hill, where she covers artificial intelligence, online misinformation, antitrust law, data privacy and other topics related to the intersection of the tech and political spheres. She also co-authors The Hills Technology newsletter.
How do consumers decide what products to buy? Scientists have been trying to identify the primary factors influencing purchase intention for several years. And they have come up with some unsurprising answers. For instance, a 2017 scientific review discovered that both utilitarian and hedonic value had a significant impact on purchase intent. A 2023 Edelman […] The post Product messaging clarity: How to ensure your target audience understands what youre selling first appeared on Agility PR
Mail Online While Mark Borkowski, arguably Britain’s leading PR guru and crisis manager, has said he believes the U-turns are all clever tactics to get publicity. He told MailOnline: ‘This isnt an identity crisis. Its a business model. Meghan isnt floundering; shes fluctuating on purpose. The perpetual reinvention, the strategic vaguenessits all by design. ‘No, its a TV show.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Get to know Jordan Bontke, a reporter at ABC 15, as he joins us for the latest #MediaMonday feature. Jordan shares more on his Uplifting Arizona beat, how he got started as a reporter and more. Check it out!
GB News PR expert Mark Borkowski offered a different perspective, telling the Mail: “The more unpredictable she is, the harder it is to take her down. She’s not trying to be Goop; she’s trying to be a mystery. “The product she’s selling? Endless curiosity about Meghan Markle.
AI isnt writing your next Pulitzer-winning articleat least, not yet. But it does have something in common with a sleep-deprived journalist on a deadline: it predicts what should come next, based on patterns it has seen before. Lets break down how Large Language Models (LLMs) actually workwithout the sci-fi hype. Step 1: AI Reads Like a Research Intern, But With Some Major Flaws Before ChatGPT could generate articles, OpenAI trained it by feeding it a massive slice of the internetbooks, articles,
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