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This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. What you'll learn Efficiently prepare for personalized outreach to spark journalists’ interest Spend 50% less time on email personalization Use email analytics to your campaign’s advantage Try email personalization for free Background The world of traditional media is shrinking but PR needs are growing.
One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether you’re helping one of your PR clients put out a […] The post Flip the script: 7 ways to turn negative branding into a positive PR success story appeared first on Agility PR Solutions.
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In the fast-paced world of startups, where every minute is consumed by product development, investor meetings, and growth strategies, public relations (PR) often takes a back seat. For many startup executives, PR can feel like a “nice-to-have” rather than a “must-do,” something to focus on once the company has scaled. But this mindset can be […] The post When startup executives ‘don’t have time for PR’ appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s a great read —check it out here.) Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require attention to detail which can be tedious too. This limits the overall productivity of […] The post 3 ways AI email assistants streamline daily operations for marketing and PR teams appeared first on Agility PR Solutions.
There are many tasks that take a chunk of time and energy from marketing and PR teams. Things like following up with media publications, collaborating with influencers, and sharing campaign updates with a team member are time-consuming. Moreover, they also require attention to detail which can be tedious too. This limits the overall productivity of […] The post 3 ways AI email assistants streamline daily operations for marketing and PR teams appeared first on Agility PR Solutions.
In the fast-paced and highly competitive hospitality industry, effective hospitality digital marketing campaigns are essential for attracting and retaining guests. With the rise of digital platforms and changing consumer behaviors, hospitality marketing agencies must adopt innovative strategies to stand out. Here are ten tips for launching successful digital marketing campaigns in the hospitality sector: 1) […] The post 10 tips for successful hospitality digital marketing campaigns appear
With Interpublic Group, WPP and Havas reporting this week, the Q3 agency holding company reporting season is over, but the overall trading environment remains challenging.
By Alicia Webb I recently had the opportunity to visit the Chicago offices of Amazon and Salesforce. The offices of these two tech giants were everything you would expect—amazing city views, the very best technology, a lot of free (fancy) coffee and snacks among many other employee perks. I understood why they want employees to return… Continue reading Is Business Casual Becoming More Casual Than Business?
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Hi Dane! Thanks again for your time! Can you tell us about your role as a Digital Reporter? What does your media cycle look like and how far in advance do you have to plan for content? I am part of the General team within Fox Sports Australia's Digital team. That means I write about an array of sports where many of my colleagues are dedicated to one or two sports.
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