Prowly

OCTOBER 23, 2024

This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. What you'll learn Efficiently prepare for personalized outreach to spark journalists’ interest Spend 50% less time on email personalization Use email analytics to your campaign’s advantage Try email personalization for free Background The world of traditional media is shrinking but PR needs are growing.

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Agility PR Solutions

OCTOBER 23, 2024

One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether you’re helping one of your PR clients put out a […] The post Flip the script: 7 ways to turn negative branding into a positive PR success story appeared first on Agility PR Solutions.

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Notified

OCTOBER 23, 2024

A strong story isn’t just about what you have to say; it’s also about what your audience cares about.

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Agility PR Solutions

OCTOBER 23, 2024

In the fast-paced world of startups, where every minute is consumed by product development, investor meetings, and growth strategies, public relations (PR) often takes a back seat. For many startup executives, PR can feel like a “nice-to-have” rather than a “must-do,” something to focus on once the company has scaled. But this mindset can be […] The post When startup executives ‘don’t have time for PR’ appeared first on Agility PR Solutions.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Contently - Strategy

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” From the lens of the funnel, the buyers start at the brand

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Landis PR

OCTOBER 23, 2024

By Andie Davis Hi everyone! I’m Andie Davis, Senior Account Executive at Landis Communications. Today, I will discuss media literacy in the age of AI. As the world embraces artificial intelligence, it’s becoming increasingly more difficult to understand what is real and what isn’t, especially on social media. AI can be an incredibly powerful tool when used for good, but it can also be used to misinform and deceive.

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Agility PR Solutions

OCTOBER 23, 2024

In the fast-paced and highly competitive hospitality industry, effective hospitality digital marketing campaigns are essential for attracting and retaining guests. With the rise of digital platforms and changing consumer behaviors, hospitality marketing agencies must adopt innovative strategies to stand out. Here are ten tips for launching successful digital marketing campaigns in the hospitality sector: 1) […] The post 10 tips for successful hospitality digital marketing campaigns appear

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Steve Barrett on PR

OCTOBER 23, 2024

With Interpublic Group, WPP and Havas reporting this week, the Q3 agency holding company reporting season is over, but the overall trading environment remains challenging.

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Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s a great read —check it out here.) Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Culpwrit

OCTOBER 23, 2024

By Alicia Webb I recently had the opportunity to visit the Chicago offices of Amazon and Salesforce. The offices of these two tech giants were everything you would expect—amazing city views, the very best technology, a lot of free (fancy) coffee and snacks among many other employee perks. I understood why they want employees to return… Continue reading Is Business Casual Becoming More Casual Than Business?

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Medianet Australia

OCTOBER 23, 2024

Hi Dane! Thanks again for your time! Can you tell us about your role as a Digital Reporter? What does your media cycle look like and how far in advance do you have to plan for content? I am part of the General team within Fox Sports Australia's Digital team. That means I write about an array of sports where many of my colleagues are dedicated to one or two sports.

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