Ronn Torossian

DECEMBER 6, 2024

Digital marketing enables beauty brands to focus on consumer-centric approaches that put the customers needs, preferences, & experiences at the center of the conversation. The post Beauty Digital Marketing: A Shift Toward Consumer-Centricity appeared first on.

Consumer 195

Consumer Marketing Branding Brand 195

Prowly

DECEMBER 6, 2024

How would it feel not to struggle with quantifying the impact of your PR actions? Relying on vague metrics that often fail to capture true engagement may lead to missed opportunities, wasted resources, and a lack of strategic direction. But there is a better way to do it. Enter media impressions and reach two crucial metrics that provide clarity and insight into your PR campaign.

Media 104

Media Measurement SEO Instagram 104

Buzzstream

DECEMBER 6, 2024

Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec. 9, 2024, its replacement, Connectively, has shut down. In reality, it was never really a replacement for journalist requests. HARO has been gone for a while. Over the past few years, some replacements have cropped up, each with pros and cons. Some are paid platforms, others email alert services, each tailored to a specific audience.

Case Study 93

Case Study Pitching B2B Tools 93

5W PR

DECEMBER 6, 2024

Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. While these restrictions aim to protect public health and promote responsible consumption, they can also pose significant challenges for brands seeking to create impactful campaigns. Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively.

Advertising 78

Advertising Advertising Ethics Local 78

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Mark My Words

DECEMBER 6, 2024

The Guardian At the height of her husbands fame, Coleen Rooney appeared to be just another WAG: one of the wives and girlfriends who trailed around after their footballing partners at tournaments around the world. The assuredly sexist term gained huge popularity during the 2006 World Cup, focusing on Victoria Beckham, Cheryl Cole and Rooney and implying they were utterly defined by who they were sleeping with.

Reputation 60

Reputation Company 60

5W PR

DECEMBER 6, 2024

In today’s digital age, SaaS companies are constantly vying for attention in a crowded marketplace. To stand out and drive growth, a robust content marketing strategy is essential. This approach focuses on working with a SaaS digital marketing agency to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Content Marketing 78

Content Marketing Marketing Advertising Advertising 78