Tue.Nov 14, 2023

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How to solve the top content creation challenges in B2B content marketing

Sword and the Script

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a shift from “creating enough content” which has reigned as the top challenge for “many years.

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Synergy Unleashed: The Power of Collaboration with Charmaine Hammond

PR for Anyone

So many of us have these big dreams and passion projects, but we don’t always know how to bring them to life. That’s what Charmaine’s company “Raise A Dream” does; help people bring their ideas to life through collaboration, partnership, and sponsorship. The one thread that is woven through Charmaine’s puzzle is relationship. She used collaboration and sponsorship in pretty much everything that she did in her businesses.

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What Is Earned Media? Definition, Benefits, Campaign Examples

Prowly

Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility. In this article, we delve into earned media meaning, the concept of […] The post What Is Earned Media?

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Holiday Hacks 2023

PR for Anyone

I love the holiday season. My favorite part is being with family and friends so I don’t want to spend all my time in the kitchen cooking. I prefer having easy foods to prepare ahead of time or have on hand so I just have to pull things out when I’m ready to entertain. In this segment on Good Day D.C. I share some of my favorite hacks with you to use this holiday season.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful

Agility PR Solutions

The holidays have always stressed people out—all that shopping, all that spending, all those family get-togethers, you name it. And the stress is building this year, but for an unprecedented reason—with generative AI fueling a boom in marketing content this holiday season, and the holidays being the peak season for marketing content year in and […] The post 6 in 10 Americans say their stress levels are rising due to a deluge of holiday marketing content—and brands better be careful appeare

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4 top SEO tips for business marketers in 2023

Agility PR Solutions

In 2023, whether you run a hair salon or an online shop, you are going to need to get your website to the top of search engine results. Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the first page. […] The post 4 top SEO tips for business marketers in 2023 appeared first on Agility PR Solutions.

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How Can You Create the Greatest CTA Press Release?

PR Fuel

What’s the capstone of an effective press release that separates it from the noise? It’s the call-to-action (CTA). The right CTA can be the difference between a press release that fizzles out and one that captures the imagination and. Read More The post How Can You Create the Greatest CTA Press Release? appeared first on eReleases.

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7 data-driven strategies for hyper-personalized lead generation

Agility PR Solutions

Attracting the right leads to your business is an art in and of itself. You need the right messaging, the right marketing channels, and the right data to generate the right leads. The last factor‌—data‌—is probably the most important to hyper-personalized lead generation. Data-driven strategies for lead generation will help you make informed decisions that […] The post 7 data-driven strategies for hyper-personalized lead generation appeared first on Agility PR Solutions.

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Gen Z Trends: Sept & Oct 2023

5W PR

Sept + Oct 2023 Newsletter: What’s Up with Gen Z!? Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Gen Z Slang is actually pretty spot on, check out some of their word creations! Delulu – Short for “delusional” but used flippantly or often times when someone is acting a bit crazy. Brain isn’t braining – When your brain simply does not want to work as it should.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Navigating the New FTC Guidelines: What Brands and Influencers Need to Know

Burrelles Fresh Ideas

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. These Endorsement Guides signify a noteworthy shift in the way influencers, brands, and their advertising, PR and marketing partners approach content creation and disclosure.

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How Social Media Can Benefit Your Event

HMA Public Relations

Whether you're in the midst of planning your event, currently hosting, or wrapping up the fun, there are endless opportunities to leverage your event and online presence to create a memorable moment. Learn more on using social for event promotion in this post from Justin Liggin.

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Social media updates: Instagram launches reminder story ads, Meta adds reels A/B testing & LinkedIn’s AI job search

Prohibition

Social media platforms are evolving and changing just as fast as the seasons are changing this year – take a look at our latest updates round-up: Instagram launches reminder story ads Meta recently announced that reminder ads, which update users about upcoming events, can now be implemented within Instagram stories. This update will allow businesses to reach a wider audience and increase even visibility with an additional placement option.

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The change we need for everyone

Maxim Behar

We live in a very different time from all the different times we have lived in before. And it's not just the pandemic, the recession and the new younger generation that are causing this change. Rather, it is the new communications, mainly social media, which in a few months have collapsed the borders between countries and made it one big open world.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Coffee with a Journalist: Aria Bendix, NBC News

OnePitch

Aria Bendix is the breaking health reporter for NBC News Digital. She covers a variety of health-related topics, with an emphasis on mental health, medical conditions, and public health issues. During the episode, Aria talks about a pitch that provided an entry point to a story she wanted to write, she dissects subject lines in pitches that lack detail, shares how to format pitches to her preferences, and more.

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The Business Leader’s Guide To Navigating Geopolitical Risk

Stern + Associates

Geopolitical upheaval continues to impact society, governments and businesses in every sector. With conflicts flaring in Ukraine and now the Middle East, leaders at companies around the world are urgently looking for expert analysis on the causes, current impacts and future implications of geopolitical uncertainty. The globally recognized experts at Stern Strategy Group are ready to advise on the economic, political and societal ramifications of this worldwide unrest.