PRSay

JANUARY 7, 2025

As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.

Publicity 172

Publicity Construction LinkedIn Trends 172

5W PR

JANUARY 7, 2025

In today’s interconnected world, hotels face the challenge of crafting campaigns that resonate with diverse audiences across the globe. The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

Hotels 78

Hotels Local Marketing Engineering 78

Agility PR Solutions

JANUARY 7, 2025

Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. By harnessing the power of AI and working with a B2B tech marketing agency, businesses can revolutionize their marketing strategies, enhance customer experiences, and drive significant growth. Hyper-Personalized Marketing One of the most significant advantages of AI in B2B […] The post 5 ways that AI is impacting B2B technology marketing strategies first appeared on Ag

B2B 96

B2B Technology Strategy Marketing 96

Ronn Torossian

JANUARY 7, 2025

Discover how fashion retail marketing will evolve in 2025 with digital innovation, sustainability focus, inclusivity trends and personalized shopping experiences. The post Navigating the Future of Fashion Retail Marketing in 2025: Trends Shaping the Industry appeared first on.

Fashion 195

Fashion Retail Trends Industry 195

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Agility PR Solutions

JANUARY 7, 2025

Corporate communications has long been a pillar of business strategy, responsible for shaping a companys narrative and ensuring that its messages reach stakeholders effectively. However, in the age of constant connectivity and rapid social media dissemination, the role of corporate communications has evolved, particularly in the area of crisis management.

Crisis Management 101

Crisis Management Corporate Crisis Communications 101

Axia PR

JANUARY 7, 2025

Shel Holtz shares insights on leveraging AI tools in corporate communications, ethical considerations, and preparing for the future of AI in PR.

Communications 71

Communications Ethics Corporate Tools 71

Notified

JANUARY 7, 2025

When it comes to brand building, SMBs (small and medium-sized businesses) might feel overshadowed by larger organizations with more financial muscle.

Financial 52

Financial Brand Branding Storytelling 52

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Feel free to use any/all of the data in the report below, but please link and attribute to BuzzStream.

Digital PR 62

Digital PR Report SEO Data 62

Sword and the Script

JANUARY 7, 2025

Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. Thats according to a survey of 378 senior marketing leaders by Gartner which was published recently. CFOs edged out CEOs by one percentage point and topped the head of sales by nine percentage points.

Measurement 172

Measurement Marketing B2B Survey 172

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PR for Anyone

JANUARY 7, 2025

Cherie Gyllenswan is a dynamic beauty influencer who has been recognized as one of the top influencers over 50 by Womens Wear Daily. A former makeup artist turned insurance industry professional, Cherie has redefined herself in her 50s as a TikTok sensation. Her inspiring journey includes helping women embrace their beauty and confidence at every age through authentic, relatable, and practical content.

Social Media 130

Social Media Insurance Insurance YouTube 130

Agility PR Solutions

JANUARY 7, 2025

In 2022, the marketing industry experienced a digital gold rush. Early innovators swarmed to ChatGPT, eyeing possibilities to transform experiences, scale outputs, and enhance workflows (among other jargon-forward goals). To their credit, these early innovators were right to rush into the world of generative artificial intelligence (AI). Cut to today, and AI remains at the […] The post Is AI endangering your brand equity?

Communications 101

Communications Brand Branding Industry 101