Sun.Sep 22, 2024

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Building authentic media relationships in a post-truth era

Agility PR Solutions

Trust is becoming increasingly scarce in the media industry due to the rise of fake news and sensationalism. As a result, building authentic media relationships has never been more important—or more challenging. Sending press releases or generic pitches is no longer enough. The real focus must be on nurturing relationships grounded in credibility, transparency, and […] The post Building authentic media relationships in a post-truth era appeared first on Agility PR Solutions.

Media 105
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The role of the practitioner as activist and community-builder

Wadds Inc.

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. It’s one of the biggest annual meetings of public relations practitioners in the world that takes place in India each year. Community is an important public relations strategy. It enables an organisation to bring together a group of stakeholders around a cause aligned to a common set of values.

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50 PR & marketing campaigns successfully engaging Gen Z’ers

Agility PR Solutions

Here are 50 real-life public relations campaigns that have successfully reached and engaged Gen Z, showcasing various strategies, innovations, and creative approaches: Nike’s “Dream Crazy” Campaign: Featuring Colin Kaepernick, this campaign embraced social activism and inspired young people with its powerful messaging. Dove’s “Real Beauty”: Dove’s campaign challenged beauty standards and promoted body positivity, resonating […] The post 50 PR & mark

Marketing 100
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Using social media monitoring to identify emerging trends—tips and strategies

Agility PR Solutions

There were 5.44 billion global social media users as of April 2024. Thus, without a doubt, having a strong social media presence is crucial for business growth. Brands must be active online to understand their customers’ feedback and opinions. This is where social media monitoring becomes essential. Source It is a passive method of understanding […] The post Using social media monitoring to identify emerging trends—tips and strategies appeared first on Agility PR Solutions.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.