Agility PR Solutions

JUNE 16, 2024

B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they’re discovering that authentic storytelling and empathy are key to customer engagement and long-term brand […] The post B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus t

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B2B Study Storytelling Strategy 117

PR Fuel

JUNE 16, 2024

You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid. Read More The post Top Crisis Communication Plan Examples for Your Business appeared first on eReleases.

Crisis Communications 105

Crisis Communications Examples Crisis Communications 105

Agility PR Solutions

JUNE 16, 2024

In today’s experience-driven economy, the travel and entertainment industries can only thrive when they’re able to capture the imagination of the public. Whether it’s a luxurious getaway in an exotic destination, a heart-pounding adventure tour, or a blockbuster film generating global buzz, success hinges on one key factor—and that factor is visibility.

Travel 109

Travel Film Industry Publicity 109

Agility PR Solutions

JUNE 16, 2024

When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50 percent since the beginning of 2023, while Nike’s shares are down more than 42 percent since ’22. Both are vying for a comeback. The […] The post The art of the comeback: What Victoria’s Secret and Nike can learn from these 5 success stories appeared first on Agility PR Solutions.

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Fashion Trends Branding Brand 109

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JUNE 16, 2024

In today’s digital-driven era, public relations strategies must evolve to include technological advances that streamline processes and enhance communication efforts. Developing an effective IT strategy is essential for integrating managed IT services into your PR operations, ensuring that your campaigns are not only more efficient but also more impactful.

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Strategy Technology Communications Publicity 103