Wed.Dec 25, 2024

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Corporate PR Gone Wrong: A Cautionary Tale from the Trenches

Ronn Torossian

Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. Case studies reveal importance of transparent crisis communication & consumer trust. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

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Influencer Marketing in the Alcohol Industry: Collaborating with Mixologists and Bartenders

5W PR

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Collaborating with mixologists and bartenders can be particularly effective as they have a built-in following of cocktail enthusiasts and industry professionals who trust their expertise. How Influencer Marketing Can Benefit the Alcohol Industry There are many ways that influencer marketing can benefit the alcohol industry.