Mon.Sep 09, 2024

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As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swings in 2024 Brand Keys Loyalty Leaders rankings

Agility PR Solutions

Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age. Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been more difficult, according to the 2024 Brand Loyalty Leaders List from loyalty and engagement research firm Brand Keys, which […] The post As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swi

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Public relations practitioners spin lower salaries and longer hours

Wadds Inc.

Practitioners are underpaid and working harder than ever but claim that management increasingly recognises their value. This may be wishful thinking. The latest CIPR State of the Profession survey reveals a contradiction between how practitioners believe practice is perceived, how much they are paid, and how hard they work. Practitioners report that the strategic function of public relations is increasingly being recognised. 69% of in-house practitioners say their organisations view public relat

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Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. She discusses a number of important topics, including: What to do when your boss wants to disclose information before you should How to better understand how those spreading misinformation think Tell us more about yourself and your career.

Ethics 94
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5 Ways to Do PR like Disney

Culpwrit

By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along… Continue reading 5 Ways to Do PR like Disney The post 5 Ways to Do PR like Disney appeared first on Culpwrit.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Meet the Media: Bobby Mace, Publisher and Author at Transmission Digest

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. What elements or characteristics do you look for in a story, and why? Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience.

Meeting 91

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How to write a holding statement for every PR crisis scenario [+ free template]

Presspage

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. However, first, let’s cover the basics – what a holding statement is and why preparing one is beneficial during a crisis. What is a holding statement? A media holding statement is a short, pre-prepared statement that your company should provide in the event of a crisis.

Crisis 78
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#MediaMonday – Nikki Link     

HMA Public Relations

Get to know Nikki Link, staff reporter at Times Media Group, in this #MediaMonday feature! Learn more about Nikki's work covering music, food, and more in publications such as Foothills Focus and Lovin' Life! Check it out!

Groups 85
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Newswire 101 : un guide complet

Notified

Qu'est-ce qu'un Newswire ? Comment fonctionnent-ils ? Et comment aident-ils les professionnels des relations publiques et des relations avec les investisseurs ?