Mon.Sep 09, 2024

article thumbnail

As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swings in 2024 Brand Keys Loyalty Leaders rankings

Agility PR Solutions

Brand loyalty was never an easy achievement, but the metric has gotten exponentially tougher in the post-pandemic age. Among myriad determinants, ever-evolving—and ever-escalating—consumer expectations are the key drivers of loyalty, and meeting them has never been more difficult, according to the 2024 Brand Loyalty Leaders List from loyalty and engagement research firm Brand Keys, which […] The post As brand loyalty becomes more elusive, consumer expectations drive significant loyalty swi

Consumer 103
article thumbnail

Public relations practitioners spin lower salaries and longer hours

Wadds Inc.

Practitioners are underpaid and working harder than ever but claim that management increasingly recognises their value. This may be wishful thinking. The latest CIPR State of the Profession survey reveals a contradiction between how practitioners believe practice is perceived, how much they are paid, and how hard they work. Practitioners report that the strategic function of public relations is increasingly being recognised. 69% of in-house practitioners say their organisations view public relat

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why it’s important to know many codes of ethics – Erin Kennedy

Ethical Voices

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. She discusses a number of important topics, including: What to do when your boss wants to disclose information before you should How to better understand how those spreading misinformation think Tell us more about yourself and your career.

Ethics 94
article thumbnail

#MediaMonday – Nikki Link     

HMA Public Relations

Get to know Nikki Link, staff reporter at Times Media Group, in this #MediaMonday feature! Learn more about Nikki's work covering music, food, and more in publications such as Foothills Focus and Lovin' Life! Check it out!

Groups 93
article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

5 Ways to Do PR like Disney

Culpwrit

By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along… Continue reading 5 Ways to Do PR like Disney The post 5 Ways to Do PR like Disney appeared first on Culpwrit.

More Trending

article thumbnail

How to Use PR to Appropriately Responds to Crisis in a Swiftly Manner

5W PR

A crisis can erupt unexpectedly and escalate rapidly, often damaging a company’s reputation if not handled effectively. PR crisis management is crucial in mitigating the impact and restoring public trust.  Swift and Honest Communication The first hours of a crisis are critical, as any delay can amplify the situation, leading to increased speculation, mistrust, and potential damage to the company’s reputation.

Crisis 78
article thumbnail

How to write a holding statement for every PR crisis scenario [+ free template]

Presspage

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. However, first, let’s cover the basics – what a holding statement is and why preparing one is beneficial during a crisis. What is a holding statement? A media holding statement is a short, pre-prepared statement that your company should provide in the event of a crisis.

Crisis 78
article thumbnail

Newswire 101 : un guide complet

Notified

Qu'est-ce qu'un Newswire ? Comment fonctionnent-ils ? Et comment aident-ils les professionnels des relations publiques et des relations avec les investisseurs ?