Ronn Torossian

DECEMBER 24, 2024

Ford's handling of 2024 EV battery recall shows effective crisis management through transparency, customer safety focus & proactive communication in rebuilding trust The post Balancing Trust and Transparency: The Ford EV Recall of 2024 appeared first on.

Crisis Management 195

Crisis Management Crisis Communications 195

5W PR

DECEMBER 24, 2024

The global shift towards sustainability has permeated every industry, including the alcohol sector. As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. This presents a unique opportunity for alcohol brands to not only reduce their carbon footprint but also enhance their brand image and customer loyalty, all of which require working with an alcohol marketing agency.

Brand 78

Brand Branding Marketing Energy 78

PR Fuel

DECEMBER 24, 2024

A press release is a powerful tool… unless it doesn’t reach the right people. Then it’s just an exercise in futility. Have you ever wondered how to get your press release noticed by the right audience? Sending out a press release can feel daunting, especially if it’s your first … Read more The post 11 Strategies for Sending Out a Press Release appeared first on eReleases.

Strategy 52

Strategy Exercises Tools How To 52

5W PR

DECEMBER 24, 2024

The consumer packaged goods (CPG) industry is a competitive landscape, especially for emerging brands. Securing shelf space and building strong retail partnerships are critical for success. Navigating the CPG retail landscape is a complex but rewarding endeavor for emerging brands that invest in CPG marketing. By understanding retailer needs, building strong partnerships, optimizing products, and leveraging effective marketing strategies, brands can increase their chances of success.

Retail 78

Retail Brand Branding Consumer 78

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Sword and the Script

DECEMBER 24, 2024

Forrester says B2B spends 8% of revenue on marketing; the median B2B sales cycle has “ballooned” from 120 to 408 days; 64% of B2B marketing say their biz doesnt trust measurement If you are not aware I also produce a monthly newsletter that is distinctly separate from the blog. I typically do a lot of reading every month and I save the articles that stand out for me for this newsletter.

B2B 78

B2B Marketing Study Survey 78