Wed.Jul 24, 2024

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As ESG regulations solidify, US companies are increasing their focus on sustainability talent amid ongoing challenges such as ESG data quality

Agility PR Solutions

Despite the enormous challenges of corporate sustainability—including budgeting, talent and skill acquisition, consumer skepticism, fighting back against a politically fueled backlash, new obstacles related to compliance and regulation, and of course the ultimate goal of actually making a difference—most executives say they are making progress in their eco-initiatives.

Data 113
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How GlobeNewswire Elevates Brand Awareness and Expands Reach for KISS PR

Notified

“ GlobeNewswire is hands down the best press release distribution partner. It is my favorite for ranking press releases and is very good for SEO-based copy. I’ve worked with a lot of providers, but GlobeNewswire has, by far, the best press release distribution measurement. We can deliver more to our clients because we know what we can get in terms of data in GlobeNewswire’s analytics reports.

SEO 105
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How to use customer data to personalize guerrilla marketing

Agility PR Solutions

Flash mobs, massive art installations, and wild stunts. What do they all have in common? Well, they grab tons of attention. That’s because they’re all forms of guerrilla marketing. A tactic that relies on surprise, creativity, and bold moves to make a splash. But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions.

Data 109
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How to Generate Creative Content Ideas With Abi Bennetts

Buzzstream

I didn’t actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you’ll see, it’s on a bit of hiatus.) Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone?

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How to generate leads for small and medium-sized businesses

Agility PR Solutions

In the ever-evolving landscape of digital marketing, lead generation stands as a pivotal strategy for businesses seeking growth. By capturing interest and inquiries from potential customers, companies can nurture relationships that drive sales and revenue. Understanding the historical context of lead generation reveals its enduring significance in connecting businesses with their target audiences.

How To 103

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Navigating the Summer Weight Loss Trend: Strategies for Successfully Communicating the Benefits of GLP-1 Medications 

5W PR

Each summer many individuals find themselves motivated to achieve their wellness goals, with weight loss often at the forefront. Amidst various methods and trends, the spotlight is currently on GLP-1 medications, which have emerged as a popular choice for effective weight management, but also present confusion and miscommunication around who should use them, how they work, and if they’re a good choice.

Trends 78
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9 Best Practices for Integrated B2B Marketing

Stern + Associates

B2B marketing can feel like selling the invisible sometimes, so an integrated strategy is essential for creating a tangible and seamless buyer journey and driving business growth. Integrated B2B marketing ensures that all channels and tactics work together harmoniously, delivering a consistent message and maximizing the impact of your efforts. Here are the latest best practices for implementing an integrated marketing strategy and how B2B brands can effectively utilize them. 1.

B2B 62
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Navigating the Summer Weight Loss Trend: Strategies for Successfully Communicating the Benefits of GLP-1 Medications 

5W PR

Each summer many individuals find themselves motivated to achieve their wellness goals, with weight loss often at the forefront. Amidst various methods and trends, the spotlight is currently on GLP-1 medications, which have emerged as a popular choice for effective weight management, but also present confusion and miscommunication around who should use them, how they work, and if they’re a good choice.

Trends 78
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How Bandit Running is Changing the Game for Athlete Sponsorship

Buchanan PR

Photo by Kolleen Gladden on Unsplash In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to change all of that, by showcasing the unfair sponsorship model in athletics.

Sports 59
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Navigating Finding and Hiring a Freelance Photographer for Your Brand

Contently - Strategy

Trying to find the best freelance photographer for your brand can make you feel like you’re caught in a riptide of talent. Everywhere you look, there’s another pro luring you in with a portfolio chock full of stunning images. Feeling a bit seasick from the sheer number of options out there? Then this guide to finding a freelance photographer should come as a lifesaver.

Brand 52
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Journalist Spotlight | Interview with Hugh Whitfeld, National News Desk Director, Foreign Editor for Channel 7 (Seven Network)

Medianet Australia

Today, Medianet is joined by Hugh Whitfeld. Hugh shares his experience as a Foreign Correspondent for Seven Network, as well as a look at his career thus far.

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8 Small Business Press Release Examples

PR Fuel

The Power of Press Releases for Small Businesses As the founder of eReleases, I’ve had the privilege of helping countless startups and small businesses achieve success through the power of press releases. Over the past 25 years, I’ve witnessed firsthand how a well-crafted press release c… Read more The post 8 Small Business Press Release Examples appeared first on eReleases.

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Increase Brand Visibility Through Strategic Press Releases

PR Fuel

In today’s competitive market, capturing and maintaining the attention of your target audience is paramount. Consumers are becoming more brand-conscious than ever. They’re seeking consistency and reliability in the products and services they choose. Research shows that a brand tha… Read more The post Increase Brand Visibility Through Strategic Press Releases appeared first on eReleases.

Brand 52
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!