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B2B marketing can feel like selling the invisible sometimes, so an integrated strategy is essential for creating a tangible and seamless buyer journey and driving business growth. Integrated B2B marketing ensures that all channels and tactics work together harmoniously, delivering a consistent message and maximizing the impact of your efforts. Here are the latest best practices for implementing an integrated marketing strategy and how B2B brands can effectively utilize them. 1.
Despite the enormous challenges of corporate sustainability—including budgeting, talent and skill acquisition, consumer skepticism, fighting back against a politically fueled backlash, new obstacles related to compliance and regulation, and of course the ultimate goal of actually making a difference—most executives say they are making progress in their eco-initiatives.
“ GlobeNewswire is hands down the best press release distribution partner. It is my favorite for ranking press releases and is very good for SEO-based copy. I’ve worked with a lot of providers, but GlobeNewswire has, by far, the best press release distribution measurement. We can deliver more to our clients because we know what we can get in terms of data in GlobeNewswire’s analytics reports.
Flash mobs, massive art installations, and wild stunts. What do they all have in common? Well, they grab tons of attention. That’s because they’re all forms of guerrilla marketing. A tactic that relies on surprise, creativity, and bold moves to make a splash. But what if you could make these stunts even more effective and […] The post How to use customer data to personalize guerrilla marketing appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
I didn’t actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. She used to have a content newsletter called Work in PRgress, where she curated great content from around the web. (Unfortunately, as you’ll see, it’s on a bit of hiatus.) Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone?
In the ever-evolving landscape of digital marketing, lead generation stands as a pivotal strategy for businesses seeking growth. By capturing interest and inquiries from potential customers, companies can nurture relationships that drive sales and revenue. Understanding the historical context of lead generation reveals its enduring significance in connecting businesses with their target audiences.
In the ever-evolving landscape of digital marketing, lead generation stands as a pivotal strategy for businesses seeking growth. By capturing interest and inquiries from potential customers, companies can nurture relationships that drive sales and revenue. Understanding the historical context of lead generation reveals its enduring significance in connecting businesses with their target audiences.
In this article, well explain why its time to ditch the age-old conflict between PR and marketing and what checkboxes your company needs to tick to make a collaborative relationship the norm. The future of corporate communication The corporate communication job description is changing and PR makes up just one component of the daily work routine. With countless digital tools in the picture, and increasing expectations by audiences around the world, a great PR strategy is no longer defined by jus
Each summer many individuals find themselves motivated to achieve their wellness goals, with weight loss often at the forefront. Amidst various methods and trends, the spotlight is currently on GLP-1 medications, which have emerged as a popular choice for effective weight management, but also present confusion and miscommunication around who should use them, how they work, and if they’re a good choice.
In this article, we’ll explain why it’s time to ditch the age-old conflict between PR and marketing and what checkboxes your company needs to tick to make a collaborative relationship the norm. The future of corporate communication The corporate communication job description is changing – and PR makes up just one component of the daily work routine.
Each summer many individuals find themselves motivated to achieve their wellness goals, with weight loss often at the forefront. Amidst various methods and trends, the spotlight is currently on GLP-1 medications, which have emerged as a popular choice for effective weight management, but also present confusion and miscommunication around who should use them, how they work, and if they’re a good choice.
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Photo by Kolleen Gladden on Unsplash In sports, branding and sponsorship deals have long been the bedrock of athletes’ careers. Swooshes, stripes, and other logos often define not just the gear athletes wear but also their financial support and affiliations. However, Bandit Running is looking to change all of that, by showcasing the unfair sponsorship model in athletics.
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Today, Medianet is joined by Hugh Whitfeld. Hugh shares his experience as a Foreign Correspondent for Seven Network, as well as a look at his career thus far.
The Power of Press Releases for Small Businesses As the founder of eReleases, I’ve had the privilege of helping countless startups and small businesses achieve success through the power of press releases. Over the past 25 years, I’ve witnessed firsthand how a well-crafted press release c… Read more The post 8 Small Business Press Release Examples appeared first on eReleases.
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