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Imagine your brand just became embroiledin a massive crisis. Onetweet, one interview, one product failand poof, everythings on fire. The phones are ringing, emails are pouring in, and the pressure ison. Back in the day, youd have a team of PR folks racing into action to insert the perfect words, timing, and strategy to save […] The post 7 ways Generative AI is revolutionizing brand crisis management in PR first appeared on Agility PR Solutions.
Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many , and focusing on the wrong ones can sometimes lessen the impact that you are having. Not every campaign touches every metric. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. 1.
Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence.
The travel industry has long been a space where visual appeal and aspirational content reign supreme. With its stunning landscapes, vibrant cultures, and unique experiences, travel is perhaps one of the most naturally suited sectors for influencer marketing. In 2025, influencer marketing in travel will evolve to a more sophisticated, nuanced, and data-driven strategy, reshaping […] The post Travel influencer marketing in 2025: Trust and transparency anchor this years trends first appeared
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
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Developing relationships with journalists is crucial if you’re studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism. Consider a media student who used their contacts to highlight safety issues on campus. […] The post 8 ways to build relationships with journalists as a student in media studies first appeared on Agility PR Solutions.
Developing relationships with journalists is crucial if you’re studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism. Consider a media student who used their contacts to highlight safety issues on campus. […] The post 8 ways to build relationships with journalists as a student in media studies first appeared on Agility PR Solutions.
Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience. To further elaborate, social media is the best place to connect with an audience, foster loyalty, and promote brand awareness or drive business in […] The post 7 smart steps for building a social media strategy for your brand first appeared on Agility PR Solutions.
Successful content marketing goes beyond just promoting products or services. It focuses on answering the questions your customers frequently ask. When customers visit your website, they are often searching for solutions to specific problems. By addressing their concerns, you build trust and demonstrate your expertise.
Radar Online PR expert Mark Borkowski claimed David’s actions were part of a long series of calculated efforts to finally earn the knighthood he’s coveted. Borkowski said: “His unwavering loyalty, conveniently broadcast at a global stage, is an unmistakable nudge to the Establishment. “A knighthood would cement his legacy not just as an icon of sport, but as a true bastion of Britishness.
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