Thu.Jul 18, 2024

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Press Release Do’s and Don’ts: Your Guide to Press Release Perfection

Business Wire

Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product , announcing a partnership , or managing a crisis , your press release should be succinct, persuasive, and engaging enough to grab the attention of journalists and your intended audience.

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The Dual Pillars of Success in Business and Reputation Management: Customer and Staff Satisfaction

Reputation Us

In the intricate world of business and reputation management, success hinges on the balance of satisfying both customers and staff. These two fundamental elements form the linchpin of a thriving enterprise and reputation. One of the juiciest examples — Apple—a company that successfully embraces prioritizing both customer and staff satisfaction. Apple understands that its reputation is an asset that requires ongoing maintenance.

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The perennial problem PR people have promoting their Olympics sponsors—and how to fix it

Agility PR Solutions

The Paris Olympics Games (July 26-August 11) are almost here, and account staffers on brand Olympics programs have a problem—how to gain earned media for their clients. It’s a perennial problem because most journalists I know believe that Olympics programs resemble each other, and reporters, editors and TV producers are busy reporting about “hard news” […] The post The perennial problem PR people have promoting their Olympics sponsors—and how to fix it appeared first on Agility PR Solution

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Behind the News: Simplifying Press Releases and Regulatory Filings

Notified

Managing both press release distribution and regulatory filings can be overwhelming. But did you know GlobeNewswire by Notified simplifies time-consuming processes with comprehensive services?

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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7 benefits of building authentic relationships with influencers

Agility PR Solutions

In today’s digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn’t enough. Consumers are looking for authenticity and can easily discern a forced endorsement. The secret to success lies in nurturing genuine connections with influencers and fostering […] The post 7 benefits of building authentic relationships with influencers appeared first on A

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Have You Voted Yet?

HMA Public Relations

Election season is here, and voters are flooded with campaign messages across direct mail, billboards, radio, and more. Yet, how many of these actually inform us about the candidates and their plans? In this blog post, Abbie Fink discusses this campaign messaging, highlighting the overwhelming rhetoric versus the real insights on what truly matters.

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Overheard in Miami: 10 PRos on Their Beach Essentials

OnePitch

One thing we learned in our time in Miami for OnePitch Summer Tour , was that it is hot and humid there, making for some sweltering climate. As a result, we can understand why so many folks spend time by the water here, whether that's the beach or poolside! We loved getting to know so many familiar and new faces in Miami, and wanted to know as we're in the thick of summer.what are some beach essentials these Miami PRos won't be found without?

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How to Find, Hire, and Work with an SEO Strategist

Contently - Strategy

SEO can feel like a magic wand in your content strategy. Wave it just right, and your brand’s content can claim a preferred place in the search results. But mastering SEO isn’t as easy as sprinkling keywords like fairy dust and hoping for the best. It demands strategy, finesse, and oftentimes, the guiding hand of a freelance SEO strategist. Think of these pros as the Merlin to your King Arthur.

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