This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Storytelling in travel PR is more than just painting a picturesque scene of a destination. It is about crafting narratives that transform fleeting wanderlust into real bookings. The most successful travel brands understand that people dont just buy tripsthey buy experiences, emotions, and the promise of memories that will last a lifetime. The challenge for […] The post From wanderlust to bookings: The art of storytelling in travel PR first appeared on Agility PR Solutions.
When Curtis Sparrers niece, Sloan, asked him what he did for a living, the PR executive realized there werent many resources available to explain the profession to kids. Sparrers conversation with his niece sparked his idea to write Game Face: Becoming a PR Detective, an illustrated childrens book that introduces PR to young readers through an engaging, gamer-friendly story.
Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.
Journalists don't owe you coverage. You have to earn it. Pitching the media is tough. Journalists are inundated with PR emails every day, and most dont even get opened. Why? Because too many pitches are generic, irrelevant, or just kind ofbad. If you want coverage, you have to stand out. That means ditching the fluff, getting straight to the point, and making your story impossible to ignore.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Learn how effective corporate communications can restore trust and rebuild reputation after a business crisis, with strategies for transparent crisis management. The post Corporate Communications Done Well After a Mishap: Restoring Trust and Rebuilding Reputation appeared first on.
To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle. But, even when you find the perfect fit, the new hunt begins: finding their correct email address. One of the most common ways is to use email address finder software. A quick Google search will help you find many. I have relied on tools like these dailyI even included one as a tip in our finding email addresses guide !
To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle. But, even when you find the perfect fit, the new hunt begins: finding their correct email address. One of the most common ways is to use email address finder software. A quick Google search will help you find many. I have relied on tools like these dailyI even included one as a tip in our finding email addresses guide !
After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. In a landscape of rapid change, VVK’s strategic and creative services are perfectly aligned with Stern’s proven expertise in thought leadership and executive visibility.
Your brand’s reputation is one of its most valuable assets, but it can crumble in an instant. One negative news cycle, a viral social media backlash, or a product failure can undo years of hard-earned trust. Without a crisis PR strategy in place, your business could face lasting reputational and fi… Read more The post When Does Your Brand Need Crisis PR?
At our recent Meet the Media event, top editors and journalists shared exactly why your pitches might be ignored - and what you, a public relations pro, can do to avoid this.
At 4:30 a.m. ET, I joined CNN International live to discuss Elon Musk, Tesla, and the growing conversation around leadership, politics, and brand equity. The topic was timely, the segment was well-produced, and the anchor was thoughtful. Still, like many media appearances, it didnt go exactly how I envisioned.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Australian media industry is undergoing a significant transformation. Trust in traditional media outlets is declining, and there are concerns that artificial intelligence (AI) could impact the quality and role of journalism. Journalists are adapting by changing their social media usage and increasingly using alternative channels to express their opinions.
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? Certainly, however, recent events have shown that speed alone can often do […] The post The death of traditional crisis management: Why speed isnt enough anymore first appeared on Agility PR Solutions.
Rather than measurement, the biggest reasons marketing leaders get fired tend to center around communication and collaboration Two of my favorite hobbies are SCUBA diving and skydiving. Both activities come with certain obvious risks, though Id insist theres more risk in your daily commute. Thats not just my opinion either because the statistics prove it.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Stephanie Cyr is a personal safety expert, executive health coach, and attorney who specializes in empowering individuals, particularly women, with the tools to protect themselves in a variety of situations. Her expertise combines legal insight, health coaching, and self-defense training to create a holistic approach to personal safety and well-being.
Backlinks are a fundamental aspect of search engine optimization (SEO) that play a critical role in determining a websites ranking on search engines like Google. Simply put, a backlink is a link from one website to another, and search engines use them as a way of measuring a site’s authority and credibility. The more high-quality […] The post The importance of backlinks and how to build them effectively first appeared on Agility PR Solutions.
Fake news accusations can be traced back to Lgenpresse. The expression Lgenpresse , translated from German as lying press, is not merely a slur against journalism ; it is a historical vector of populist discontent, a rhetorical Newspeak used to discredit inconvenient truths that still haunt the politics of our present post-truth epoch. And it leads all the way to fake news.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
105 
Let's personalize your content