Sword and the Script

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou

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B2B Survey Study Financial 138

PR for Anyone

OCTOBER 8, 2024

Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. In this episode, Elyce sits down with Christina Daves to share her inspiring journey, beginning with her friendship and partnership with the late Kate Brosnahan Spade.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Agility PR Solutions

OCTOBER 8, 2024

Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity: 1. AI-Driven Content Creation: Leveraging artificial intelligence to generate personalized and data-driven content that resonates with target audiences. 2.

Trends 113

Trends Publicity Marketing Technology 113

Culpwrit

OCTOBER 8, 2024

While one of the pandemic side-effects has been a nationwide drop in student engagement in extra-curricular activities, PR students at several universities are developing creative ways to increase participation and positive awareness of the public relations profession. I recently had the opportunity to participate in a unique PRSSA chapter program at DePaul.

Creativity 108

Creativity Publicity 108

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

OCTOBER 8, 2024

The landscape of financial PR and marketing is undergoing a significant transformation, influenced by technological advancements, changing consumer behaviors, and evolving regulatory environments. This essay explores key trends in financial marketing and their impact on media, highlighting the implications for financial institutions, consumers, and the broader media ecosystem.

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Financial Trends Marketing Media 113

Agility PR Solutions

OCTOBER 8, 2024

Customer service has always been a pinnacle of business success—however, it has never been as important as it is now in today’s market. In addition to past word-of-mouth recommendations, which were the dominant form of brand referrals, it’s now easier than ever for consumers to share their experience with your brand online. That said, part […] The post Impactful customer service is non-negotiable for brands in today’s market appeared first on Agility PR Solutions.

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Customer Service Branding Brand Marketing 109

Institute for Public Relations

OCTOBER 8, 2024

Download the Full Report (PDF): Navigating a Changing Media Landscape Report Download the News Release (PDF): Navigating a Changing Media Landscape Report – News Release Download Social Graphics (PDF): Social Graphics: Navigating a Changing Media Landscape New York, NY (Oct.

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Media Relations Communications Media Report 83

5W PR

OCTOBER 8, 2024

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. Extending beyond crisis management and media relations, PR takes a comprehensive approach to nurturing positive stakeholder relationships, building brand reputation, and driving business growth.

Branding 78

Branding Brand Crisis Management Leadership 78

Mark My Words

OCTOBER 8, 2024

Mail Online British PR expert Mark Borkowski told Dailymail.com of the outing that the eye-catching ensemble was West’s attempt to establish Censori as a pop culture figure on par with that of his former spouse. ‘This is a statement and Kanye West sees the media as his canvas and sees this as an opportunity to paint his picture,’ he said. ‘Bianca is his artwork and his muse and the person he influences to create a statement’ Borkowski added, ‘I think this is

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Media 60

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR Fuel

OCTOBER 8, 2024

Nearly 70% of journalists say press releases are the most useful source of content or ideas (editorial site Fit Small Business). Another 74% prefer press releases over any other type of content. However, 57% block contacts that send overly promotional story pitches. If you don’t format press rel … Read more The post Format Press Releases Like a Pro: Common Mistakes to Avoid appeared first on eReleases.

Small Business 52

Small Business Pitching 52

Mark My Words

OCTOBER 8, 2024

Mail Online Meanwhile, Britain’s leading PR guru Mark Borkowski told MailOnline today that Bianca is in a perfet position to cast herself as a feminist icon and ‘survivor’ of her marriage. ‘Bianca might end up being cast as a survivor of Kanye’s public experimentations, while Kanye, in turn, may be rebranded as the artist who went too far’, he said.

Fashion 60

Fashion Creativity Publicity 60

Mark My Words

OCTOBER 8, 2024

Cheat Sheet As PR strategist Mark Borkowski told the Daily Telegraph : “There has been a separation [of their work] for a while. It doesn’t take a rocket scientist to think there’s something going on. She has been doing the jam thing, the Martha Stewart play. He seems to be going back to basics.” Experts Explain Why Prince Harry Appears ‘So Much Better on His Own’ Than When He Attends Events With Meghan (cheatsheet.

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