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Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable. This means more eyeballs and impressions because you shared compelling news that journalists want to share. The challenge here is measuring the success of these earned media articles, particularly from press releases.
Are you looking to transition your career into Public Relations or Communications, and not sure where to start? In this article, we go over the tips and tricks for writing a resume to help you highlight your transferable skills. By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even jo
Planning your next public relations campaign? One thing you don’t want to overlook is search engine optimization (SEO). As digital PR campaigns take off, SEO is and will remain a cornerstone of a successful strategy. For this reason, you’ll want to know where the two actually intersect and what SEO strategies your next PR campaign […] The post 10 SEO-friendly content strategies for PR campaigns appeared first on Agility PR Solutions.
The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Chaos hits when you least expect it. One minute, your client’s brand is thriving. And the next, a social media storm or event puts everything at risk. But here’s the thing … Crises don’t have to break your client’s brand. Handling a crisis with integrity can showcase your client’s resilience, agility, and dedication to their […] The post Crisis performance strategies: 8 ways to turn chaos into opportunity appeared first on Agility PR Solutions.
Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates. An essential component of a successful hospitality business, PR works to manage public perception, foster guest satisfaction, and drive brand loyalty, ultimately helping hotels achieve long-term success.
Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates. An essential component of a successful hospitality business, PR works to manage public perception, foster guest satisfaction, and drive brand loyalty, ultimately helping hotels achieve long-term success.
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” During the presentation, Boggs asked the participants to score themselves on each action (1-3…3 being the highest).
For the closing General Session of ICON 2024 in Anaheim, Calif., on Oct. 17, PRSA CEO Linda Thomas Brooks moderated a talk on “Strengthening Trust in a World of Disinformation.” The panel featured Brian Balbirnie, founder and CEO, Issuer Direct (Accesswire); Paul Hardart, clinical professor of marketing, NYU Stern School of Business; Michelle Egan, APR, Fellow PRSA, CCO, Alyeska Pipeline Service Company; and Faith Pinho, national political reporter, Los Angeles Times.
Press releases are powerful tools for sharing news and engaging global audiences. But measuring their success can be tricky. Many communicators make common mistakes that lead to inaccurate or incomplete insights.
Meet Sasha Graham in this #MediaMonday feature! The host discusses her weekly podcast, Sports Will Save Us All, which explores the incredible impact of sports. She also shares how she got her start in media, the types of stories she's looking for, and more. Take a look!
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” During the presentation, Boggs asked the participants to score themselves on each action (1-3…3 being the highest).
The beginning of October 2024 marked an exciting new chapter in our story, as we officially expanded our presence in Germany with the launch of our enhanced European Regulatory News (ERN) service.
There are many valuable PR lessons that are not taught in communications classes that can be learned by keeping up with the news—and the current presidential election provides quite a few. A non-partisan review shows that vice president Kamala Harris provides lessons that agency practitioners should remember when dealing with the media. Conversely, many of […] The post The Presidential PR textbook: 2024 political campaigning examples with lessons for PR appeared first on Agility PR Solutio
Digital marketing agencies pushed hard in 2024 for great work on app launches. Here are some of the best digital marketing campaigns from 2024 that exemplify effective strategies for app launches: 1) Spotify: To promote its new podcast features, Spotify launched a campaign with exclusive podcast series hosted by high-profile celebrities, shared through targeted social […] The post 20 examples of great digital marketing for app launches in 2024 appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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