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Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is
Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.
Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). Joking aside, have you ever presented a report with an audience in the millions or billions? (I’ll admit that I have). It […] The post Beyond the billions: A realistic approach to measuring PR impact appeared first on PR Resolution — by CoverageBook.
Influencer PR is a powerful tool for boosting brand credibility and trust. Partnering with the right influencers through an influencer agency allows brands to tap into their audience and leverage their reputation to enhance their image. Understanding the Connection Between Influencers, Credibility, and Trust The relationship between influencers, credibility, and trust is a complex interplay […] The post Gain Credibility and Brand Trust with Influencer PR appeared first on.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Imagine you’re trying to understand a bustling crowd at a festival. The noise is deafening, and it’s impossible to talk to them all. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening does. Every post, tweet, or comment is a potential goldmine of […] The post 6 ways social listening drives data-driven PR and marketing appeared first on Agility PR Solutions.
ICYMI: Ann Wylie was our guest on Strategies & Tactics Live on LinkedIn on Aug. 22. Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. In those three decades, I’ve reviewed thousands of messages from hundreds of companies. I see the same mistakes over and over and over again.
ICYMI: Ann Wylie was our guest on Strategies & Tactics Live on LinkedIn on Aug. 22. Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. In those three decades, I’ve reviewed thousands of messages from hundreds of companies. I see the same mistakes over and over and over again.
After overcoming a past filled with trauma, incarceration, and addiction, Tonie Dreher now works to help others avoid the same fate, focusing on rehabilitation and providing much-needed resources for those who have been affected by the criminal justice system. She is a social worker and advocate for mental health and substance abuse recovery. In this episode, Tonie Dreher shares her incredible journey of survival and recovery.
Claire Stern Milch is digital director at ELLE.com. In this role, Claire oversees content and strategy across ELLE.com's website and social media platforms.
Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter, LinkedIn, Instagram, and TikTok can help you build relationships with journalists and influencers.
With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, they risk alienating a […] The post Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 1
The current article by Matt Ragas and myself in PRSA’s Strategies & Tactics magazine builds on our just-published book, Business Acumen for Strategic Communicators: The Workbook. Thanks to PR leaders and recruiters who shared their insights for this article as well as the dozens of communications leaders over the years who contributed their wisdom… Continue reading At The Top of the PR Hiring Wish List: Business Acumen The post At The Top of the PR Hiring Wish List: Business Acum
In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales. This direct alignment between marketing efforts and tangible results makes it an invaluable tool for boosting traffic and engagement.
The Standard PR guru Mark Borkowski said the YouTube Insta generation film is a tectonic shift in how the royal family deals with its image. The Princess of Wales ’s deeply personal video is a “groundbreaking moment” and “tectonic shift” in how the royal family controls its image, a PR guru has said. Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover , sets a new precedent, showing
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
This summary is provided by the Digital Media Research Center. Dr. Fanjue Liu and Dr. Yu-hao Lee examined the rising trend of virtual influencers (digitally created characters with human-like attributes) and and studied how effective they were in influencing brand attitudes and purchase intentions compared to human influencers. An experiment was conducted September – November … Continue reading Are Human or Virtual Influencers More Effective When Advertising Products?
The Independent PR guru Mark Borkowski said the YouTube Insta generation film is a tectonic shift in how the royal family deals with its image. The Princess of Wales’s deeply personal video is a “groundbreaking moment” and “tectonic shift” in how the royal family controls its image, a PR guru has said. Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover, sets a new precedent, showin
This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Katie Haejung Kim, Dr. Yan Qu, and Dr. Adam Saffer examined how information-sharing networks may impact employees’ voicing behavior (i.e., when an employee chooses to share opinions, concerns, or ideas with leaders on work-related or organizational issues aimed … Continue reading How Can Developing Information-Sharing Networks Engage Employees in the Workplace?
Daily Mail Online Kate Middleton ‘s emotional cancer update video has been celebrated as ‘epic’, ‘groundbreaking’ and a ‘tectonic shift in how the Firm controls its image’ Media image guru Mark Borkowski also heaped praise on the ‘polished film’, complimenting its ability to show the family’s ‘vulnerability while staying in command’ Mr Borkowski said: ‘The Kate film is a groundbreaking moment.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
You’ve decided to write a press release to share some exciting news about your business. That’s great! But now you’re faced with an important question: how many words should a press release be ? Getting the length right is key to making sure your message gets noticed and picked up by the … Read more The post How Many Words Should a Press Release Be?
With the 2024 U.S. Presidential Election quickly approaching, American voters will make one of the most consequential decisions in the world in just a few short weeks. To better understand what voters, especially undecided voters, should be paying attention to, we asked Gautam Mukunda , Yale School of Management professor and author of “ Picking Presidents ,” to share his insights on the most important things to consider before casting a ballot.
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