Thu.Apr 10, 2025

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Social Media Reputation Management: How to Control Your Online Image

Prowly

What does it mean to manage social media reputation? On paper, it's about answering comments and reacting to UGC, but it includes so much more work in the real world. Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?

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PR and Export Controls in Defense Technology: A Guide to Compliance Communication

5W PR

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally.

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Brand Visibility: What It Is and How to Increase It

Prowly

In recent years, the term "brand visibility" has become associated exclusively with social media presence. All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. In reality, brand visibility is about being visible everywhere your target audience spends their time. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any

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The Evolving Landscape of Cannabis Marketing: Balancing Innovation and Responsibility

Ronn Torossian

Learn how cannabis marketing balances innovation with responsibility in a complex legal landscape, from consumer education to ethical practices and branding The post The Evolving Landscape of Cannabis Marketing: Balancing Innovation and Responsibility appeared first on.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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10 Popular Journalists Covering Biotech and Pharmaceuticals

Notified

In this blog, we feature reporters covering biotech and pharmaceuticals who are known for their wide reach, high readership and online visibility and are all found within our media contacts database.

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G2 Spring’25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 46 Awards in Total!

Agility PR Solutions

This spring, Agility PR Solutions earned top recognition on G2.com with 46 G2 badges, including the #1 spot across 4 different Enterprise Implementation reports in the PR Analytics category along with maintaining #1 spot for the European and EMEA regional grid for PR Analytics and Press Release Distribution categories. As one of the most trusted […] The post G2 Spring25 Report: Agility PR Solutions Ranks #1 Across Key Categories, Earning 46 Awards in Total!

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Pitch Guide Prep: Anna Mahan, Country Living

OnePitch

At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th

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CSOM: Measuring the True Impact of PR & Communications Campaigns

HMA Public Relations

What should we really be measuring in PR? In this episode of the Copper State of Mind podcast, Abbie Fink reflects on her early PR day and bridges the gap between what can be measured and what truly matters in communications and public relations. Check it out!

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The power of personalization in digital marketing: Tips and best practices to make it work for you

Agility PR Solutions

In todays fast-paced digital age, consumers are bombarded with ads at every turn. From banner ads on websites to targeted Facebook and Instagram posts, the digital landscape is saturated with content. Amidst this noise, the challenge for marketers is clear: how do you stand out? The answer, increasingly, lies in one key strategy: personalization. Personalized […] The post The power of personalization in digital marketing: Tips and best practices to make it work for you first appeared on Ag

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Why Katie Holmes, SJP, Kylie Jenner and other glitzy names are in so many cringe low-budget online ads

Mark My Words

New York Post While the mobile game ads in particular may seem insignificant, strategist Mark Borkowski told The Post contracts for them are very sophisticated, with the more a celeb drives business for the brand, the more they get paid. The deals are based on traction how many people buy into [the game] off of [the celebs] recommendation. Theyll get a sizeable upfront payment and then [other kickbacks depending on downloads or subscribers gained].

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Adverse media-screening AI’s role in enhancing compliance

Agility PR Solutions

Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI technology to improve their compliance systems while managing risks better. Adverse media screening is the process […] The post Adverse media-screening AIs role in enhancing compliance first appeared on Agility PR Solutions.

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Social Media Updates: US TikTok Deal, Deepfakes and Child-Safety Updates

Prohibition

From the ongoing US TikTok deal, to deepfakes and child-safety online, here are some social media updates to be aware of: US TikTok deal: Deadline extended amid uncertainty President Trump has granted a second 75-day extension for TikTok to continue operating in the United States, as negotiations around its future remain unresolved. With over 170 million users in the U.S. alone, the apps fate continues to be a topic of major political interest.

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The role of PR and marketing in the restaurant industry: A recipe for success

Agility PR Solutions

In the highly competitive restaurant industry, success isn’t just about serving delicious foodits about getting the word out effectively. Public relations and marketing play a crucial role in shaping a restaurant’s brand identity, attracting customers, and ensuring long-term success. From digital strategies to traditional media outreach, having a solid PR and marketing plan is just […] The post The role of PR and marketing in the restaurant industry: A recipe for success first

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.