Fri.Feb 14, 2025

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Embrace the ‘Cold Call’ For All It’s Worth

Culpwrit

By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through… Continue reading Embrace the ‘Cold Call’ For All Its Worth The post Embrace the ‘Cold Call’ For All Its Worth appeared first on Culpwrit.

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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Small businesses face unique challenges when managing crises without dedicated PR teams or large budgets. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage.

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Unlocking the Power of Digital Marketing in Cybersecurity: Lessons from Top Campaigns of 2024

Ronn Torossian

Learn how top cybersecurity companies use digital marketing to build trust and reach audiences through educational content and data-driven campaigns in 2024 The post Unlocking the Power of Digital Marketing in Cybersecurity: Lessons from Top Campaigns of 2024 appeared first on.

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Applications Now Being Accepted for the RepUs/CNPE Nonprofit Reputation Accelerator

Reputation Us

Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. APPLY HERE ! Nonprofits have an unquenching desire to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their valuable reputation. Health, social and economic impacts of the pandemic on nonprofits have made reputation management all the more essential in building familiarity, establishing trust and fortifying confidenc

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Influencer Campaign Round Up: Super Bowl Edition

Prohibition

We may not know much about the Super Bowl or the NFL here at PPR, but we do know about influencer marketing and influencer campaigns! With the Super Bowl this past week, all of us in PR and Marketing had our eyes peeled for what campaigns would be in this year’s viewing. Here are some of our favourites from past and present. POPPI View this post on Instagram A post shared by Poppi (@drinkpoppi) Poppi, the prebiotic soda brand, made a splash at this year’s Super Bowl featuring a compi

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A Valentine to The Arts and My Theater Dad

Waxing UnLyrical

You can take the girl out of… It may have taken me 25 years to come home to the arts, but that’s where I’m going to stay. Because you can take the girl out of art, but you can’t take art out of the girl. Watching this reel Bucklesweet did with me in 2023 was a fun walk down memory lane! In the beginning For Indian students in an ICSE school like I went to (this is one of the major national secondary school certificates), you get a broad and rigorous education in both the