Prowly

JANUARY 24, 2024

You’ve probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead? For PR professionals, this is a major change […] The post PR Pros Leaving X: The Best Twitter Alternatives for 2024 appeared first on Prowly Blog.

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Stern + Associates

JANUARY 24, 2024

It is possible to spread a message of hope from the greatest adversity possible. In this inspirational episode of Minds Worth Meeting, Justin Louis and guest host Meg Virag speak with Holocaust survivor Tova Friedman about how to find hope in times of darkness. In this episode: Tova tells us about the emotional process of writing her memoir, “ The Daughter of Auschwitz “ We talk about how her story became a sensation thanks to TikTok.

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Agility PR Solutions

JANUARY 24, 2024

The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize the increasing pressure to improve their performance on social and governance issues. But many leaders fail to see the […] The post The tipping point: The impact of DEI on business performance appeared first on Agility PR Solutions.

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Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?” Here are our takeaways of the key strategies Stanley implemented to overtake the hydration market. 1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a wel

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Agility PR Solutions

JANUARY 24, 2024

There was so much hype and excitement about Generative AI throughout most of 2023 that most other business innovations were either put aside or occurred in relative silence. It was widely reported by media outlets and sites (including this one) that the mad rush to deploy the unregulated tech was creating potential hazards that we […] The post The reality of Generative AI engagement: 9 in 10 CEOs are waiting to move past the hype, or are just experimenting in small ways appeared first on A

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Agility PR Solutions

JANUARY 24, 2024

An essential component of achieving brand coherence and aligning communication efforts with business goals is the implementation of an integrated communication strategy. Adopting a strategic approach can help to ensure uniformity across all channels while taking into account the intricacies of reaching target audiences. In the world of technology in communications and digital transformation in […] The post Embracing technology for more powerful integrated communications: Tips and best prac

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5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. What is UGC? User-generated content is created by individuals who are not professionally associated with the brand. This can include text, images, videos, reviews, testimonials, and more.

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Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands. But over […] The post Super Bowl PR: How to break through the clutter and gain earned media during the lead-up to the Big Game appeared first on Agility PR Solutions.

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MaccaPR

JANUARY 24, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: 5 Experiential Trends Every Brand Marketer Must Know For 2024 appeared first on Maccabee Blog.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Buzzstream

JANUARY 24, 2024

Link building is a fundamental part of a sound SEO strategy. But, each link building tactic has its place depending on the size of your site or company and your goals. For established sites, link insertions are a valuable tactic to add to a link building playbook. But too often, the tactic fails due to lazy email outreach, shady paid insertions, and mismatched content.

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Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate. So, read on to discover what you should not ignore in public relations this year. 1. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools

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Medianet Australia

JANUARY 24, 2024

Today, Medianet is joined by one of our Top 3 most researched journalists on the platform, Euan Black. Euan, as the Works and Careers Reporter for The Australian Financial Review, shares his insight and reportage on the ongoing impact of the pandemic on how we work - and live - today.

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MaccaPR

JANUARY 24, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: Influencer Marketing Trends You Must Be Ready For In 2024 – Part 1 appeared first on Maccabee Blog.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching