Contently - Strategy

AUGUST 30, 2024

Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 82

Storytelling Marketing Travel Case Study 82

Prowly

AUGUST 30, 2024

Prezly is one of the most attractive options for PR teams on a budget. It makes light work of PR outreach and has a decent set of features that cover all the basics. But what if you need something with a large media database or advanced tools such as media monitoring ? Or perhaps Prezly pricing is not to your liking? Today, we’re taking a look at some of the best Prezly alternatives you should consider when purchasing a new PR tool.

Tools 104

Tools Software Pitching Analytics 104

Notified

AUGUST 30, 2024

Despite their potential, some investor relations websites in the UK are still not hitting the mark.

Company 98

Company Communications 98

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Axia PR

AUGUST 30, 2024

Twenty-two years ago, Axia helped a small, passionate group in Fernandina Beach, Florida, accomplish their mission: raising $500K to build a skate park. Operation Skate aimed to give the community a free, fun, and safe place to skateboard, roller skate, and ride motocross bikes. But the park ended up shaping a top U.S. skateboarder and Olympic hero.

Community 71

Community Groups Agency 71

Mark My Words

AUGUST 30, 2024

Daily Express The Italian dancer admitted that he “kicked” his celebrity partner Zara during training rehearsals last year. Speaking to the BBC, Graziano’s spokesman Mark Borkowski said: “There is never a time when kicking, or any sense of that is right. And he knows that. He knows he’s made a mistake. He apologised at the time.” Graziano issued a statement on his shock departure, saying he “deeply regrets the events that led” to his exit.

Training 60

Training 60