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Learn how content marketing drives e-commerce success through valuable content creation, audience targeting and effective distribution strategies to boost sales. The post Content Marketing Done Right in E-Commerce: Strategies for Success appeared first on.
The automotive industry has faced its fair share of challenges over the years, but few crises have had the far-reaching implications of Volkswagen’s emissions scandal. In 2024, the company found itself embroiled in a renewed controversy regarding emissions compliance, raising questions about its commitment to environmental sustainability. Volkswagen’s response to this crisis provides a critical […] The post Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions s
Generative AI answers questions better than search; thats changing behavior where Google was once the new front page it may be losing its influence to LLMs LLMs are the biggest innovation in search since Google , according to Aleyda Solis. Shes a reputable consultant in the search engine optimization ( SEO ) world. Her words were posted to the Moz blog, which makes software tools for SEO.
In today’s fast-paced and fiercely competitive marketplace, capturing the attention of consumers amidst the noise of countless brands vying for their attention has become an increasingly daunting challenge. This is where guerrilla marketing steps in, offering a creative and unconventional approach to promoting brands that can truly make them stand out from the crowd.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Personal branding stands as one of the most significant factors in executive success today. While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Research shows that 82% of consumers trust a company more when its executives maintain an active social media presence. This trust translates directly into business results – from attracting top talent to closing major deals.
Customer anonymity behind their desktop or mobile screens is no longer an obstacle for marketers. Thats because its now possible to study consumer behavior on and offline to make informed and data-enhanced decisions. How is this possible? The answer lies in behavioral analytics. This marketing game-changer is introducing benefits few thought were possible in both […] The post How behavioral analytics can fine-tune your marketing campaignsand 5 tips for getting started first appeared on Agi
Customer anonymity behind their desktop or mobile screens is no longer an obstacle for marketers. Thats because its now possible to study consumer behavior on and offline to make informed and data-enhanced decisions. How is this possible? The answer lies in behavioral analytics. This marketing game-changer is introducing benefits few thought were possible in both […] The post How behavioral analytics can fine-tune your marketing campaignsand 5 tips for getting started first appeared on Agi
Tracking whats genuinely going on in any growing industry can be challenging. And as youll see, digital PR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digital PR industry. Like our link building statistics , these should guide your strategies or research. Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond.
Jennifer Kester is the Vice President and Executive Editor at Forbes Travel Guide. Jennifer, shares insights on luxury travel, ratings, effective pitching, and Forbes' new Verified Air Travel Awards.
In the competitive and ever-evolving healthcare industry, attracting and retaining patients isnt just about offering exceptional medical services. Its also about building trust, visibility, and meaningful connections with your target audience. Public relations plays a pivotal role in achieving these goals while boosting lead generation for healthcare organizations.
There are content surfers and content divers. This distinction is essential because your website will attract many content surfers but few content divers. Its easy to get caught up and cater mainly to the content surfers. However, its the content divers that will provide value. Here we go: Content Surfers and Content Divers If a user has shown interest in your surface-level content and wants to explore and learn more, your brand must have something to offer at those deeper levels.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Nikki Roberson is a certified holistic esthetician and health coach with over 30 years of experience. She is dedicated to helping her clients achieve vibrant health by addressing the root causes of skin and wellness issues through a comprehensive, holistic approach. Known for her expertise in fascia work, lymphatic drainage, and skincare education, Nikki is a trusted voice in the field of holistic wellness.
What is a landing page? And why must a PR professional utilise them everywhereand all the time? Here we go: What is a Landing Page? What is a landing page? Landing page (LP) = a single-purpose web page stripped of standard menus and sidebars with a single CTA (call-to-action) chosen to match the visitors demonstrated intent. Why do landing pages work well?
By Mark Cohen As the pandemic has abated over the past several years, a pseudo-debate has emerged throughout many companies as to whether working from home policies should continue. I say a pseudo-debate because many employees believe that they have a consequential voice and vote in the matter. Like it or not they do… Continue reading Work from Home Privilege or Imperative?
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