Fri.Oct 25, 2024

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Lessons Learned by Future Pros at PRSSA ICON 2024

Culpwrit

In the early hours of October 13th, the DePaul PRSSA executive board packed their bags and boarded the first flight to Anaheim, CA, ready to attend PRSSA’s annual International Conference (ICON). For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024 The post Lessons Learned by Future Pros at PRSSA ICON 2024 appeared first on Culpwrit.

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ICON 2024 Q&A: Inside Baseball and PR With Adam Chodzko of the Los Angeles Angels

PRSay

Adam Chodzko recently wrapped up his 16th season working in Major League Baseball, his 15th with the Los Angeles Angels. As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. On Oct. 14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR.

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PRSA ICON 2024: Embracing the Evolution of Influence and Trust

Notified

The preeminent public relations conference was abuzz with the topic of " Embracing the Evolution of Influence and Trust , " a special discussion led by Adam Christensen , Chief Marketing Officer at Notified.

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Axia’s new onboarding process builds lasting success

Axia PR

Onboarding processes can set the tone for your long-term success. As part of Axia’s Client Success Roadmap ™, our first-class onboarding process is designed to ensure every new client feels confident, supported, and informed from day one. We guide you through a 12-step strategy that helps us achieve impactful public relations results.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Tech talent shifts: Rethinking your employee advocacy strategy

PR in High Definition

Workplace dynamics are shifting again. With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. Many are rethinking their roles altogether—nearly half of tech workers are considering jumping ship to another role, while others are focused on upskilling. So, what does all this mean for tech organisations?

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Why AI won’t be taking over from PR

PR in High Definition

The story of AI replacing human roles has been constant in the news cycle for years, but what could this look like in the world of PR? To understand the potential and limitations of AI in communications, let’s explore a scenario where a comms team was entirely replaced by artificial intelligence. Picture this: It’s launch day for a groundbreaking new product.

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The Digital Transformation Hierarchy

Doctor Spin

There are five stages of the digital transformation hierarchy. Digital transformation is a worthy undertaking for any business hoping to thrive in the 21st-century online cacophony. Drawing inspiration from Maslow’s hierarchy of needs, I’ve broken down the pursuit of digital maturity into five distinct stages. Just as humans start by meeting basic needs and progress towards self-fulfilment, businesses must meet foundational digital needs before reaching their full digital potential.

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Building a strong reputation in Europe – a comms checklist

PR in High Definition

Are you a B2B organisation looking to break into Europe? Or perhaps you’re already present in one European market and you’re looking to expand into other countries? Before you plunge into a PR programme, ask yourself this: Are you confident you have everything in place to build a strong reputation in Europe? We’ve been leading pan-European PR programmes since Firefly was established three decades ago, helping major technology brands across various sectors make their mark in local markets across

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Inside Prince Harry and Meghan Markle ‘separate lives’ rumours from solo events to pal’s shutdown

Mark My Words

Mirror It came after Harry attended a charity event for first responders held by Hollywood actor Kevin Costner without Meghan, who was reportedly sick and was unable to attend – several weeks after their joint trip to Colombia. The apparent pursuit of separate careers has also seen rumours swirl about their private life with one report alleging Harry spent the night of his 40th birthday with pals on a hiking holiday instead of his wife.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.