5W PR

MARCH 13, 2025

Public relations crises strike without warning, testing organizations’ readiness and resilience. From product recalls to social media firestorms, each industry faces unique challenges that demand specific response strategies. Major brands like Johnson & Johnson, Pepsi, and Facebook have weathered significant PR storms, leaving behind valuable lessons for today’s business leaders.

Crisis 78

Crisis Examples Industry Crisis Management 78

Agility PR Solutions

MARCH 13, 2025

In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences. From media outreach to influencer marketing and engaging storytelling, small food brands have found innovative ways […] The post The PR playbook for small food brands: How to leverage media, influencers, and storytelling first appeared on Agility PR

Storytelling 94

Storytelling Branding Brand How To 94

Ronn Torossian

MARCH 13, 2025

Learn how Oatly disrupted the CPG industry through innovative digital PR, blending humor and controversy with authentic storytelling and social media engagement. The post Digital PR Done Well for CPG Brands: The Case of Oatlys Disruptive Marketing Strategy appeared first on.

Digital PR 195

Digital PR Strategy Branding Brand 195

Agility PR Solutions

MARCH 13, 2025

Startups are not blessed with huge budgets for their activities like established companies. With so much to do and limited funds to navigate, startups are forced to prioritize certain activities and forgo others for the time being. In most cases, marketing is one of the activities that gets pushed to the back burner. But what […] The post 4 low-budget marketing ideas for startups to help build awareness and identity first appeared on Agility PR Solutions.

Marketing 86

Marketing Company Trends 86

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

HMA Public Relations

MARCH 13, 2025

While 32% of pros find it challenging to communicate AI-driven changes to stakeholders, 28% fear job loss, and 26% worry about shrinking budgets, every concern is also an opportunity. Abbie Fink shares how AI is shaping PR strategies and how communicators can stay ahead in this episode of Copper State of Mind. Tune in!

Strategy 53

Strategy Communications 53

OnePitch

MARCH 13, 2025

If your email subject line screams delete me, journalists arent even opening itno matter how incredible your pitch is. Think about it: their inboxes are overflowing with hundreds of pitches every day, all competing for their attention. The subject line is the first thing they see, and in just a split second, they decide whether to open or ignore your email.

Pitching 58

Pitching Writing Media 58

PR Fuel

MARCH 13, 2025

Did you know that, according to Splash That, 83% of marketers consider events crucial for business growth, yet many struggle to attract attendees? One effective solution lies in mastering the art of writing a press release for an event. But how do you write a press release for an event that converts? Join u… Read more The post How to Write a Press Release for an Event to Convert More Attendees appeared first on eReleases.

Writing 52

Writing How To Marketing 52

Doctor Spin

MARCH 13, 2025

What is digital sharecropping? Digital sharecropping is the phenomenon where content creators or organisations create content on platforms they do not own and have little control over. Here we go: Digital Sharecropping Nicholas Carr popularised the concept of digital sharecropping in the mid-2000s and is an apt analogy for how modern digital ecosystems function. 1 Carr, N. (2006, December 19).

Agriculture 52

Agriculture Web Real Estate YouTube 52

OnePitch

MARCH 13, 2025

People love their momsand editors know it. Thats why Mothers Day is one of the biggest editorial holidays of the year, with coverage spanning everything from heartfelt personal essays to trends in parenting, family traditions, and, of course, the ultimate gift guides. Whether youre pitching products, expert commentary, or unique Mothers Day angles, having the right journalists on your radar can make all the difference.

Pitching 52

Pitching Trends Course 52

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

International