Thu.May 02, 2024

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Beyond our love/hate relationship with AI

Steve Barrett on PR

The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other ha

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Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern

Agility PR Solutions

The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this ever-increasing pack to forge successful careers. One key to that innovative […] The post Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern appe

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Why Do Media Relations and Media Training Matter?

HMA Public Relations

Want to find out how to cut through the noise and capture journalists' attention? Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Take a look!

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Valuable tips for leveraging financial tools for strategic PR campaigns

Agility PR Solutions

Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing financial tools like rewards credit cards can elevate your PR campaigns from routine to remarkable by stretching every dollar.

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10 ways you can use social media to improve your customer service

Agility PR Solutions

Using social media for your business can make a huge difference, particularly when it comes to supporting your customers. In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues. But when used accurately, social media can bring you closer to your customers and make them feel like […] The post 10 ways you can use social media to improve your customer service appeared first on Agility PR Solutions.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Email is the best way to contact reporters, though social media is a close second. Finding them can be a challenge. We’ll show you how. Imagine a world where journalists saw every piece you published. Unfortunately, that world doesn’t exist. We need to work for our coverage, get it in front of the right people, and share our stories. For some in the social media space, these are influencers.

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Agility PR Solutions Earns 36 Badges from Reviews Platform G2, Affirming Its Innovative Leadership in PR Technology

Agility PR Solutions

G2 recently announced their Spring 2024 Reports update—and we are thrilled! If you’re unfamiliar with G2 Grid Reports, they’re like the People’s Choice awards for the SaaS industry—based on honest reviews and ratings from genuine users. They’re released every quarter, so the results are always up to date. While Agility prides itself on its products […] The post Agility PR Solutions Earns 36 Badges from Reviews Platform G2, Affirming Its Innovative Leadership in PR Technology appear

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Farage’s ‘False Flag’ Adidas 

Mark My Words

LinkedIn A fortnight ago Rishi Sunak apologised for the damage he did to the credibility of popular trainer brand Adidas Sambas after wearing a pair in a podcast interview, during one of his infinite attempts to appear down with the kids. Adidas were presumably still reeling from the reputation damage caused by a stuffy right wing politician co-opting a product marketed to the hipsterishly progressive when no less an influencer than Nigel Farage poked fun at the incident by posting an Instagram

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.