Thu.May 02, 2024

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Beyond our love/hate relationship with AI

Steve Barrett on PR

The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros.

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Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern

Agility PR Solutions

The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this ever-increasing pack to forge successful careers. One key to that innovative […] The post Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern appe

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. However, I connected with him when he offered a free run-through of his new tool, Positional , on LinkedIn before its launch. I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other ha

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Valuable tips for leveraging financial tools for strategic PR campaigns

Agility PR Solutions

Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing financial tools like rewards credit cards can elevate your PR campaigns from routine to remarkable by stretching every dollar.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why Do Media Relations and Media Training Matter?

HMA Public Relations

Want to find out how to cut through the noise and capture journalists' attention? Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Take a look!

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Monitoring News and Trends About Clients and Competitors

OnePitch

Keeping a finger on the pulse of news and relevant trends across your clients and their competitors may seem like a simple skill to have in your PR toolkit , but it’s an essential one that not only provides value but shows you know your stuff. Particularly in the age of near-ubiquitous AI applications , there’s never been a better time to sharpen up your monitoring chops.

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Agility PR Solutions Earns 36 Badges from Reviews Platform G2, Affirming Its Innovative Leadership in PR Technology

Agility PR Solutions

G2 recently announced their Spring 2024 Reports update—and we are thrilled! If you’re unfamiliar with G2 Grid Reports, they’re like the People’s Choice awards for the SaaS industry—based on honest reviews and ratings from genuine users. They’re released every quarter, so the results are always up to date. While Agility prides itself on its products […] The post Agility PR Solutions Earns 36 Badges from Reviews Platform G2, Affirming Its Innovative Leadership in PR Technology appear

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Email is the best way to contact reporters, though social media is a close second. Finding them can be a challenge. We’ll show you how. Imagine a world where journalists saw every piece you published. Unfortunately, that world doesn’t exist. We need to work for our coverage, get it in front of the right people, and share our stories. For some in the social media space, these are influencers.

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Farage’s ‘False Flag’ Adidas 

Mark My Words

LinkedIn A fortnight ago Rishi Sunak apologised for the damage he did to the credibility of popular trainer brand Adidas Sambas after wearing a pair in a podcast interview, during one of his infinite attempts to appear down with the kids. Adidas were presumably still reeling from the reputation damage caused by a stuffy right wing politician co-opting a product marketed to the hipsterishly progressive when no less an influencer than Nigel Farage poked fun at the incident by posting an Instagram

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.