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Owned media is increasingly being used in the tech sector by brands such as Microsoft, Apple, OpenAI and Google to push back aggressively on regulatory and reputational issues.
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable, finds new research from zero-trust and zero-knowledge cybersecurity software provider Keeper Security.
You don’t need a specific or special holiday to celebrate the wins, both big and small, in life and your career. Recognizing your PR accomplishments of any size is a great way to stay inspired each day to continue developing stellar media and PR campaigns on behalf of your clients.
Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount. AI security stands guard at this critical juncture, fortifying against misinformation while enhancing accuracy.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
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Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can elevate your healthcare business to new heights? Significance of PR Healthcare transformation Effective PR strategies are essential […] The post The role of effective PR in transforming healthcare businesses appeared first on Agi
Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can elevate your healthcare business to new heights? Significance of PR Healthcare transformation Effective PR strategies are essential […] The post The role of effective PR in transforming healthcare businesses appeared first on Agi
This spring, we’re delighted to share that we’ve been awarded a total of eleven G2 badges. Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. We’re excited to also receive an award as a leader in both media and social media monitoring for the EMEA Regional Grid® Report.
Unfortunately, no one tool or tactic captures every mention of a campaign. Journalists don’t respond; they post. Some forget to link. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders.
The Guardian Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “ PT Barnum -esque” approach to modern entrepreneurship. “Everything in this cult of personality is fragile,” Borkowski said, but added that Musk had proven before that he can “re-spawn” when he encountered difficulties.
In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival. The recent incident involving the Air Force C-40 jet, a modified Boeing 737 designated for transporting US Secretary of State Antony Blinken, failing to take off due to unspecified issues, has spotlighted the e
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Mhm… We are all hearing this daily – there aren’t enough people on the market, young people don’t want to work, a spoiled generation is coming … Stop! How can there not be enough people when there are plenty? Call it whatever you want, but Bulgaria is full of brilliant additions to the millennial generation… who have knowledge, who are capable, and who are enthusiastic.
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