Thu.Apr 04, 2024

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Tech companies get on the front foot

Steve Barrett on PR

Owned media is increasingly being used in the tech sector by brands such as Microsoft, Apple, OpenAI and Google to push back aggressively on regulatory and reputational issues.

Company 142
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AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors

Agility PR Solutions

Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable, finds new research from zero-trust and zero-knowledge cybersecurity software provider Keeper Security.

Software 117
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Overheard in LA: What's Your Top Win This Month?

OnePitch

You don’t need a specific or special holiday to celebrate the wins, both big and small, in life and your career. Recognizing your PR accomplishments of any size is a great way to stay inspired each day to continue developing stellar media and PR campaigns on behalf of your clients.

Media 89
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From monitoring to detection: The impact of secure AI on media relations

Agility PR Solutions

Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount. AI security stands guard at this critical juncture, fortifying against misinformation while enhancing accuracy.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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NewsWhip awarded eleven G2 badges for Spring 2024

NewsWhip

This spring, we’re delighted to share that we’ve been awarded a total of eleven G2 badges. Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. We’re excited to also receive an award as a leader in both media and social media monitoring for the EMEA Regional Grid® Report.

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Do You Lead With Your #HeartFirst?

HMA Public Relations

From providing a meaningful, personal, and ultra-flexible work experience to celebrating small wins, discover what sets exceptional leaders apart as Alison Bailin shares key tips from "Heart First for Emerging Leaders" by David Grossman.

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How to Find Media Mentions for Your Digital PR Campaigns

Buzzstream

Unfortunately, no one tool or tactic captures every mention of a campaign. Journalists don’t respond; they post. Some forget to link. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders.

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How much is Elon Musk to blame for Tesla sales slip?

Mark My Words

The Guardian Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “ PT Barnum -esque” approach to modern entrepreneurship. “Everything in this cult of personality is fragile,” Borkowski said, but added that Musk had proven before that he can “re-spawn” when he encountered difficulties.

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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. Yet, today, Boeing finds itself entangled in an existential quagmire, a public relations nightmare that threatens not just its reputation, but its very survival. The recent incident involving the Air Force C-40 jet, a modified Boeing 737 designated for transporting US Secretary of State Antony Blinken, failing to take off due to unspecified issues, has spotlighted the e

Crisis 52
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Lack of professionals? Millennials are here…

Maxim Behar

Mhm… We are all hearing this daily – there aren’t enough people on the market, young people don’t want to work, a spoiled generation is coming … Stop! How can there not be enough people when there are plenty? Call it whatever you want, but Bulgaria is full of brilliant additions to the millennial generation… who have knowledge, who are capable, and who are enthusiastic.