Stern + Associates

AUGUST 20, 2024

As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. From a timely investigation into free speech on college and university campuses to insightful analyses of the fast-changing AI landscape and more, our clients continue to lead the way on the topics that matter most to companies, governments, non-profits and societal leaders alike. “ Campus Free Speech: A Pocket Guide ” by Cass Sunstein A long-simmering topic, the issue of f

Case Study 127

Case Study Handbook Technology Policies 127

Agility PR Solutions

AUGUST 20, 2024

Digital PR is one of the hottest ways to get media mentions and grow your company’s or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing articles but collecting and sorting data from various sources, organizing surveys, and […] The post 5 tips to increase your PR research skills for global campaigns appeared first on Agility PR Solutions.

Digital PR 105

Digital PR Survey Data Company 105

5W PR

AUGUST 20, 2024

In the competitive realm of hospitality , positive media coverage serves as a golden key to unlocking brand awareness, guest acquisition, and overall success. Hospitality PR firms employ various tools to achieve this, with one of the most effective strategies being the press trip. A well-organized press trip provides a unique opportunity to immerse journalists in the core of a hospitality brand’s experience.

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Transportation Hotels Travel Groups 78

Agility PR Solutions

AUGUST 20, 2024

The age of empty marketing speak is over. We’re in the era of brand journalism, and consumers expect a certain depth to their marketing. People roll their eyes at phrases like “We have a passion for…” and “Made for X by X” Instead of empty, faux-enthusiastic phrases and keywords, modern consumers want brand statements they […] The post 5 steps to crafting a compelling brand value proposition that converts appeared first on Agility PR Solutions.

Branding 105

Branding Brand Journalism Consumer 105

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

AUGUST 20, 2024

The digital age has revolutionized the marketing landscape, ushering in an era where influencers significantly sway consumer behavior. Influencer PR has emerged as a powerful strategy for brands to deeply connect with their target audience, fostering trust and building enduring relationships. In this evolving digital landscape, the strategic use of influencer PR with the help from influencer agencies can significantly bolster a brand’s connection with its audience, fostering a deeper level

Consumer 78

Consumer Ethics Storytelling Agency 78

Axia PR

AUGUST 20, 2024

In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!

Media Relations 83

Media Relations Media Strategy 83

Agility PR Solutions

AUGUST 20, 2024

Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making. In today’s digitally-driven landscape, businesses leverage various sources of information, including customer interactions, website metrics, social media engagement, and more, to gain a profound understanding of consumer […] The post The role of data analytics in marketing—key c

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Analytics Examples Data Trends 78

Prohibition

AUGUST 20, 2024

As we approach the end of summer, it’s time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales. Here are our top three influencer marketing campaigns of the year so far: Nando’s Saka Sauce Bukayo Saka and Nando’s collaboration for the “Saka Sauce” influencer campaign was a massive success, blending Saka’s popularity with

Instagram 62

Instagram Fashion Social Media Community 62

Institute for Public Relations

AUGUST 20, 2024

Over a decade ago, United Minds first sought to understand how employees were engaging with and talking about their employers. What we identified turned out to be an important global trend in brand reputation: employees in countries worldwide were speaking out on behalf of their organizations unprompted, using their nascent social media platforms.

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Employee Meeting Communications Reputation 59

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

OnePitch

AUGUST 20, 2024

Jillian Quint is the editor-in-chief at PureWow , which covers all things regarding women's lifestyle.

Media 74

Media 74

Institute for Public Relations

AUGUST 20, 2024

This summary is provided by the IPR Organizational Communication Research Center. Appspace examined the challenges and perceptions of employees in all types of workplaces (in-person, hybrid, and remote). An online survey of 800 employees and 100 IT managers was conducted from November 22 — December 8, 2023. Key findings include: 1.) The top two struggles … Continue reading What Technology Challenges Do Employees Have in the Workplace?

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Employee Technology Survey Communications 52

Notified

AUGUST 20, 2024

We’re proud to announce that our award-winning communications solutions are now available on the London Stock Exchange (LSE) Marketplace. This announcement opens a world of possibilities for LSE Issuers, providing access to powerful tools and services that simplify complex investor relations processes and amplify important messages.

Tools 52

Tools Communications 52

Institute for Public Relations

AUGUST 20, 2024

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Julia Stranzl, Dr. Christopher Ruppel, and Dr. Sabine Einwiller studied how to strengthen organizational commitment among teleworkers. Specifically, they examined the job-related resources that contributed to teleworkers’ organizational commitment and how internal communication professionals can strategically address those … Continue reading What Motivates Teleworkers to Stay C

International 52

International Internal Study Resources 52

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR Fuel

AUGUST 20, 2024

Did you know that over 44% of journalists consider press releases their most trustworthy source of information? With so many relying on them, writing a press release effectively is crucial. Today, we’re taking a closer look into the components of a press release. From structure to essential elem… Read more The post What Makes a Great Press Release?

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Writing 52

Institute for Public Relations

AUGUST 20, 2024

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Blogging 52

Blogging 52