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As we look ahead to autumn 2024, our global experts are preparing to launch some of the most anticipated books of the year. From a timely investigation into free speech on college and university campuses to insightful analyses of the fast-changing AI landscape and more, our clients continue to lead the way on the topics that matter most to companies, governments, non-profits and societal leaders alike. “ Campus Free Speech: A Pocket Guide ” by Cass Sunstein A long-simmering topic, the issue of f
Digital PR is one of the hottest ways to get media mentions and grow your company’s or personal brand’s awareness among audiences. However, this is not as easy as it looks because digital PR requires extensive research; it doesn’t consist of repurposing existing articles but collecting and sorting data from various sources, organizing surveys, and […] The post 5 tips to increase your PR research skills for global campaigns appeared first on Agility PR Solutions.
The age of empty marketing speak is over. We’re in the era of brand journalism, and consumers expect a certain depth to their marketing. People roll their eyes at phrases like “We have a passion for…” and “Made for X by X” Instead of empty, faux-enthusiastic phrases and keywords, modern consumers want brand statements they […] The post 5 steps to crafting a compelling brand value proposition that converts appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more!
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront investment pays off with a person being quickly, seamlessly integrated […] The post Why video content is essential for modern employee onboarding appeared first on Agility PR Solutions.
Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront investment pays off with a person being quickly, seamlessly integrated […] The post Why video content is essential for modern employee onboarding appeared first on Agility PR Solutions.
Here are three compelling reasons to keep your crisis communications separate from your regular website and marketing tools. 1. Stay Reliable When It Matters Most The Crowdstrike outage hit over 8.5 million devices, causing chaos across various industries. Airlines were particularly hard-hit, with over 5,000 flights delayed or cancelled, leaving passengers stranded and desperate for information.
Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making. In today’s digitally-driven landscape, businesses leverage various sources of information, including customer interactions, website metrics, social media engagement, and more, to gain a profound understanding of consumer […] The post The role of data analytics in marketing—key c
In the competitive realm of hospitality , positive media coverage serves as a golden key to unlocking brand awareness, guest acquisition, and overall success. Hospitality PR firms employ various tools to achieve this, with one of the most effective strategies being the press trip. A well-organized press trip provides a unique opportunity to immerse journalists in the core of a hospitality brand’s experience.
As we approach the end of summer, it’s time to reflect on what brands have been doing this year on influencer marketing as it continues to dominate in 2024, with several standout campaigns driving engagement, brand awareness, and sales. Here are our top three influencer marketing campaigns of the year so far: Nando’s Saka Sauce Bukayo Saka and Nando’s collaboration for the “Saka Sauce” influencer campaign was a massive success, blending Saka’s popularity with
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The digital age has revolutionized the marketing landscape, ushering in an era where influencers significantly sway consumer behavior. Influencer PR has emerged as a powerful strategy for brands to deeply connect with their target audience, fostering trust and building enduring relationships. In this evolving digital landscape, the strategic use of influencer PR with the help from influencer agencies can significantly bolster a brand’s connection with its audience, fostering a deeper level
Over a decade ago, United Minds first sought to understand how employees were engaging with and talking about their employers. What we identified turned out to be an important global trend in brand reputation: employees in countries worldwide were speaking out on behalf of their organizations unprompted, using their nascent social media platforms.
We’re proud to announce that our award-winning communications solutions are now available on the London Stock Exchange (LSE) Marketplace. This announcement opens a world of possibilities for LSE Issuers, providing access to powerful tools and services that simplify complex investor relations processes and amplify important messages.
This summary is provided by the IPR Organizational Communication Research Center. Appspace examined the challenges and perceptions of employees in all types of workplaces (in-person, hybrid, and remote). An online survey of 800 employees and 100 IT managers was conducted from November 22 — December 8, 2023. Key findings include: 1.) The top two struggles … Continue reading What Technology Challenges Do Employees Have in the Workplace?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Did you know that over 44% of journalists consider press releases their most trustworthy source of information? With so many relying on them, writing a press release effectively is crucial. Today, we’re taking a closer look into the components of a press release. From structure to essential elem… Read more The post What Makes a Great Press Release?
This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. Julia Stranzl, Dr. Christopher Ruppel, and Dr. Sabine Einwiller studied how to strengthen organizational commitment among teleworkers. Specifically, they examined the job-related resources that contributed to teleworkers’ organizational commitment and how internal communication professionals can strategically address those … Continue reading What Motivates Teleworkers to Stay C
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