Thu.Jan 30, 2025

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The Rise of Proactive Cybersecurity PR: How Brands Are Safeguarding Their Reputation in a Digital Age

Ronn Torossian

Learn how companies use cybersecurity PR to protect reputation and build trust through proactive communication strategies and crisis management in the digital age The post The Rise of Proactive Cybersecurity PR: How Brands Are Safeguarding Their Reputation in a Digital Age appeared first on.

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The power of authentic storytelling in corporate PR for small brands

Agility PR Solutions

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences. One of the most powerful tools in this […] The post The power of authentic storytelling in corporate PR for small brands first appeared on Agility PR Solutions.

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The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz.

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Mastering digital marketing: Strategies to connect with your target audience in 2025

Agility PR Solutions

Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with their target audience. This guide explores innovative strategies and actionable insights to master digital marketing in […] The post Mastering digital marketing: Strategies to connect with your target audience in 2025 first appea

Strategy 101
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Case Study: How Ignitis Group Transformed Its Financial Storytelling

Notified

We highly recommend Notified's IR platform for its seamless webcasts, helpful customer support, professionalism, flexibility and exceptional quality. Their support and guidance, both pre-event and live, ensure our earnings calls are a success.

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#CSOM – The Importance of Mentoring

HMA Public Relations

January is National Mentoring Month and in the latest episode of Copper State of Mind, Abbie Fink and Adrian McIntyre discuss the essence of mentorship, the importance of both giving and receiving guidance, and more as they reflect on their own experiences with mentors. Find out more!

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Guest Post: How I Nailed a Broadcast Hit in Record Time (and Lessons You Can Steal!)

OnePitch

Aria Deshe is a Public Relations and Communications Strategist with 20 years of experience in transforming ideas into media coverage and helping executives become thought leaders.

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Editor's Press Release of the Month | Australian Koala Foundation to re-launch Democracy Booklet ahead of looming election

Medianet Australia

Discover the importance of pre-election messaging for organizations and how the Australian Koala Foundation is leading with its Democracy Booklet initiative.

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Why Social Media Algorithms Are Basic

Doctor Spin

Surprisingly, social media algorithms are basic. With so many exciting new technologies and social networks being R&Ddriven tech giants, its easy to assume that social media algorithms are complex works of wonder. Well, they arent. Here we go: Why Social Media Algorithms Are Basic Earning many subscribers, fans, and followers used to matter a lot, but since the silent switch , it has mattered less.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Don’t Sprint a Marathon: Corporate Communications for a New Administration

RH Strategic

The past weeks have felt like a series of breathless sprints to navigate sudden and massive potential changes across society and the economy, stemming from consequential orders from Washington, D.C. As the new Trump administration reveals its plans and intentions – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty.

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Social Media Must Be Managed

Doctor Spin

Social media must be managed. For some, social media is an easy-going playground far removed from everyday life. However, for organisations, the online social space is very real. And social media must be managed. Here we go: Social Media Must Be Managed Todays ongoing amplification of sensationalism, i.e. the silent switch , has profound implications for the public relations function: Many organisations have spent serious resources building trust and attracting subscribers, fans, and followers o

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Why Subscriber Counts Matter Less

Doctor Spin

Subscriber counts matter less and less. If we know where to look, we can see it clearly: Earning trust over time gets the algorithmic backseat, while sensational pieces of content get the royal treatment. Why is this happening? Here we go: Why Subscriber Counts Matter Less Like many others interested in photography, I subscribe to Canadian content creator and photographer Peter McKinnon on YouTube.

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