This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Learn how companies use cybersecurity PR to protect reputation and build trust through proactive communication strategies and crisis management in the digital age The post The Rise of Proactive Cybersecurity PR: How Brands Are Safeguarding Their Reputation in a Digital Age appeared first on.
In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences. One of the most powerful tools in this […] The post The power of authentic storytelling in corporate PR for small brands first appeared on Agility PR Solutions.
Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz.
Digital marketing in 2025 is not just a tool but a necessity for businesses aiming to thrive in a highly competitive landscape. With rapid technological advancements and evolving consumer behaviors, marketers must adapt their strategies to effectively connect with their target audience. This guide explores innovative strategies and actionable insights to master digital marketing in […] The post Mastering digital marketing: Strategies to connect with your target audience in 2025 first appea
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
We highly recommend Notified's IR platform for its seamless webcasts, helpful customer support, professionalism, flexibility and exceptional quality. Their support and guidance, both pre-event and live, ensure our earnings calls are a success.
Many PR people think that being assigned to a Super Bowl account (this years game will be played on Feb. 9), or the 2026 and 2028 Olympics, means that management has plans for their advancement. As the sports marketing guru at Advance Public Relations for 10 years, a well-respected national agency that went out of […] The post Drawbacks of mega sports marketing accounts like the Super Bowl and Olympics for PR first appeared on Agility PR Solutions.
Many PR people think that being assigned to a Super Bowl account (this years game will be played on Feb. 9), or the 2026 and 2028 Olympics, means that management has plans for their advancement. As the sports marketing guru at Advance Public Relations for 10 years, a well-respected national agency that went out of […] The post Drawbacks of mega sports marketing accounts like the Super Bowl and Olympics for PR first appeared on Agility PR Solutions.
January is National Mentoring Month and in the latest episode of Copper State of Mind, Abbie Fink and Adrian McIntyre discuss the essence of mentorship, the importance of both giving and receiving guidance, and more as they reflect on their own experiences with mentors. Find out more!
Aria Deshe is a Public Relations and Communications Strategist with 20 years of experience in transforming ideas into media coverage and helping executives become thought leaders.
Discover the importance of pre-election messaging for organizations and how the Australian Koala Foundation is leading with its Democracy Booklet initiative.
Surprisingly, social media algorithms are basic. With so many exciting new technologies and social networks being R&Ddriven tech giants, its easy to assume that social media algorithms are complex works of wonder. Well, they arent. Here we go: Why Social Media Algorithms Are Basic Earning many subscribers, fans, and followers used to matter a lot, but since the silent switch , it has mattered less.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The past weeks have felt like a series of breathless sprints to navigate sudden and massive potential changes across society and the economy, stemming from consequential orders from Washington, D.C. As the new Trump administration reveals its plans and intentions – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty.
Social media must be managed. For some, social media is an easy-going playground far removed from everyday life. However, for organisations, the online social space is very real. And social media must be managed. Here we go: Social Media Must Be Managed Todays ongoing amplification of sensationalism, i.e. the silent switch , has profound implications for the public relations function: Many organisations have spent serious resources building trust and attracting subscribers, fans, and followers o
Subscriber counts matter less and less. If we know where to look, we can see it clearly: Earning trust over time gets the algorithmic backseat, while sensational pieces of content get the royal treatment. Why is this happening? Here we go: Why Subscriber Counts Matter Less Like many others interested in photography, I subscribe to Canadian content creator and photographer Peter McKinnon on YouTube.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content