Critics ‘paid off to boost film’s online rating’ on Rotten Tomatoes
Mark My Words
SEPTEMBER 9, 2023
Mark Borkowski, the British PR agent, said the scandal had echoes of the fake reviews that have proliferated on Amazon. They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film industry. “The idea of being paid to write a positive review is anathema to a serious critic,” he added.
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