Agility PR Solutions

JUNE 26, 2024

Today’s online media consumers are bombarded with information every minute of their lives, so it’s no wonder they’ve learned to filter out the things that don’t interest them. Most internet users simply scroll past text and generic images, but they will stop for a video. This is why around 91 percent of businesses use video […] The post 4 of the most effective video content types for media outreach appeared first on Agility PR Solutions.

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Reputation Us

JUNE 26, 2024

Article published by the Indiana Technology & Innovation Association (ITIA) on June 21, 2024 [link] “To merge, or not to merge.” That is the question that companies often discreetly ask in today’s business environment. These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine seem to be happening—especially in the technology industry—at a steady clip in 2024.

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Agility PR Solutions

JUNE 26, 2024

New research from customer engagement platform Twilio points to a new age of personalization as evolving consumer demands drive business leaders to focus on delivering predictive, emotionally intelligent, and highly personalized customer experiences. AI is central to this shift, with businesses utilizing more dynamic models and metrics, enhancing interoperability between tools such as customer data […] The post Personalization gets an upgrade: With the ethical use of AI, leaders shift focu

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Mark My Words

JUNE 26, 2024

Management Today How well, badly or averagely managed is the BBC? That is a hard question to answer, primarily because of the broadcaster’s hybrid public-private status likened by British PR guru Mark Borkowski to being “half-pregnant”. This means, he says, “the BBC is damned if it does” – by, for example, expanding its online presence – and “damned if it doesn’t” – by relying on the TV licence fee which generates £3.7bn (65%) of its revenue.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Medianet Australia

JUNE 26, 2024

In this day and age, data underpins everything that we do. From simply browsing the web to running (and reporting on) your own media campaigns, data must be accurate to be useable.

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Medianet Australia

JUNE 26, 2024

Today Medianet is joined by Thomas Sargeant, Acting Deputy Editor of Look Magazine. Thomas gives an insight into his role as Editor, how his time at Honi Soit has prepared him for a writing career and just what makes a good piece of art writing.

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PRSay

JUNE 26, 2024

On June 10, FEMA’s Office of External Affairs held its inaugural “Risk Communications, Crisis Communications + Community Engagement Summit” at the National Academy of Sciences in Washington, D.C. The Summit addressed the growing challenges brought about by climate change, which is worsening current community problems and generating new international threats, organizers said.

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