Sun.Dec 03, 2023

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Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences

Agility PR Solutions

By now, most of you have received at least one unsettling letter warning that a company’s security has been breached, and your sensitive information may have been compromised. What if the thieves now have enough information to hack into your other accounts? What measures do cyber liability providers say must be in place? If you’re […] The post Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences appeared first on Agility PR Solu

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How do search results pages rank content?

Axia PR

Improve your company's digital visibility through the discovery, relevance, and authority stages. Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.

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8 common social media customer service pitfalls and how to avoid them

Agility PR Solutions

Maintaining a strong social media presence is non-negotiable for businesses aiming to connect with their customers in real time (and in the right way). However, with the countless customer interactions happening on various social media platforms, it’s easy to stumble into common pitfalls that can harm your brand’s reputation. To learn more about this phenomenon, […] The post 8 common social media customer service pitfalls and how to avoid them appeared first on Agility PR S

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Priming in PR: The Subtle Art of Pre-Suasion

Doctor Spin

Priming is a proactive approach to persuasion. Priming subtly shapes the audience’s perceptions, attitudes, and expectations even before the main message is delivered by carefully sequencing various PR actions, such as media releases, social media engagement, and public events. Effective priming ensures that the audience is more receptive to the core message and helps build a narrative that resonates deeply with the values and beliefs of stakeholders and publics.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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New Cisco research reveals a seismic gap in AI preparedness: Only 14 percent are fully prepared globally—how ready are you?

Agility PR Solutions

Every brand and business knows by now that successful AI deployment and skilled implementation is critical to their future success, but very few are actually readying their organizations for AI adoption in a timely manner (i.e., ASAP). New large-scale research from worldwide technology giant Cisco affirms that just a mere 14 percent of over 8,000 […] The post New Cisco research reveals a seismic gap in AI preparedness: Only 14 percent are fully prepared globally—how ready are you?

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Companies have seen employee engagement, culture and confidence soar when leaders communicate about Middle East conflict

Agility PR Solutions

Business leaders have had a tough time lately getting employees engaged and motivated. The challenges are largely unprecedented—many workers today don’t even want to be in the office, after learning during the pandemic that they could be just as productive remotely, a mindset that didn’t exist prior to 2020. And young people just entering the […] The post Companies have seen employee engagement, culture and confidence soar when leaders communicate about Middle East conflict appeared first

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Framing in PR: How To Bypass Confirmation Bias

Doctor Spin

Framing in PR is a learnable language skill. Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We don’t see things as they are, we see things as we are.” — Anais Nin Therefore, organisations must seize every opportunity to frame their stories with language that amplifies their Core Message.

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Policy and training needed to counter employee DIY AI risk

Wadds Inc.

Governance, clear policies and training around ethical AI are urgently needed to mitigate against unauthorised usage. Many employees are using generative AI tools at work without formal approval or guidance from their employers. More than a quarter (28%) of employees surveyed said they currently use generative AI at work, and over half do so without formal approval.