Does Human-Made Matter?
Mindful Marketing
NOVEMBER 2, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing How do you position a business ethics book versus dozens of others on the market? That’s been a top-of-mind question and exciting opportunity while writing my book on Mindful Marketing. One point of differentiation I wouldn’t have imagined when I started blogging about ethics 10 years ago is this: My book is written by a human.
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