Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers
Agility PR Solutions
SEPTEMBER 19, 2023
For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce turned up an interesting finding: these buyers are starting to sound off about things like basic […] The post Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C
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