5W PR

JANUARY 10, 2025

The alcohol industry, long seen as a traditional and often indulgent sector, is undergoing a significant transformation. Driven by a growing global consciousness about environmental and social issues, sustainability is emerging as a key driver of innovation and brand differentiation. As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices.

Brand 78

Brand Branding Agriculture Chemicals 78

Ronn Torossian

JANUARY 10, 2025

Learn how Amazon's affiliate marketing program became a key driver of its success through trust, scalability, and a vast network of content creators worldwide The post Amazon’s Affiliate Marketing Program: The Cornerstone of a Retail Giant’s Success appeared first on.

Retail 195

Retail Marketing 195

Notified

JANUARY 10, 2025

Thanks to social media, our world has become more visual. And i n 2025, press releases must also go beyond text to capture attention and drive engagement.

Social Media 111

Social Media Media Publicity 111

PRSay

JANUARY 10, 2025

As Bob Dylan sang, The times, they are a-changin. Public relations professionals today have to consider LinkedIn shorts and YouTube podcasts. Press releases are written by artificial intelligence. In a world of AI, its natural to wonder: Where is public relations going? Is there a place for traditional PR? And as a communicator, whats my place in this new reality?

Trends 161

Trends Publicity Newspapers Tourism 161

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

5W PR

JANUARY 10, 2025

Social media has irrevocably transformed the travel industry, and 2025 is no exception. It continues to be a powerful tool for travel marketers to reach and engage their target audience, but the best results come from hospitality marketing agencies. Visual Content Dominance Visual content has always been a cornerstone of travel marketing, but in 2025, it will take center stage.

Travel 146

Travel Social Media Marketing Ethics 146