ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

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MaccaPR

JANUARY 5, 2024

This content is password protected. To view it please enter your password below: Password: The post Protected: 5 MEDIA TRAINING LESSONS FROM THE DISASTROUS TESTIMONY OF MIT, HARVARD AND UPENN PRESIDENTS appeared first on Maccabee Blog.

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HMA Public Relations

JANUARY 5, 2024

It's 2024 and the global communications experts of the Public Relations Global Network have shared their insights into what's to come this year including advancements in AI, event-planning, sustainability and more. Take a look!

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Buzzstream

JANUARY 5, 2024

You can find anything on the internet, right? It sure seems that way. So why is it so hard to find people’s email addresses? Some people, especially freelancers, don’t like to be found (or emailed). Others may want their contact information seen but haven’t taken the time to update it. Nevertheless, with new tools seemingly being released daily, finding someone’s email address has never been easier.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Communications Conversations

JANUARY 5, 2024

Each year for the last 8 years I’ve developed and published a “coffee list”—a list of people I would like to have coffee with in the New Year. I’ve found it to be a great way to meet new people—and a nice way to keep myself accountable throughout the year. Last year, I had coffee with eight people on the 2023 list (and 45 people overall): Haley Thannum , Mary Vaughan , Stacey Kanihan , Alyssa Abilo , Andres (Andy) Ybarra , Natalie Albin (client at UST class last spring), Monica Gratzer (client a

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Doctor Spin

JANUARY 5, 2024

We can use personas in PR, too. In marketing, the use of “marketing personas” is commonplace. As in most marketing-related things, these personas are mostly derived from demographic generalisations. In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Here we go: The Marketing Persona: “Anna” Spin Academy | Online PR Courses Example of a “Marketing Persona” Persona Name : “Anna” Age : 28 years old Gender : Female Occupation : Mar

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Wadds Inc.

JANUARY 5, 2024

Wadds Inc. supports creative agencies with company direction and differentiated propositions. In the first of this three-part series, we look at how a wrongly structured board or no board at all, can be a real barrier to growth. SMEs pushing for growth sometimes scale without the proper processes in place, which can result in dysfunction across the organisation.

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