Prowly

MAY 13, 2024

Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […] The post Best News Monitoring Tools for 2024: Feature & Pricing Guide appeared first on Prowly Blog.

Tools 104

Tools Blogging Brand Branding 104

Agility PR Solutions

MAY 13, 2024

As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent) of companies experienced a third-party data breach or cybersecurity incident last year.

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Data Company Branding Brand 114

Contently - Strategy

MAY 13, 2024

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Agility PR Solutions

MAY 13, 2024

Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever. But to achieve these goals, we need to collect lots of data. And recently, […] The post 6 steps for building a first-party data strategy: A guide for communicators appeared first on Agility PR Solutions.

Data 105

Data Strategy Communications Marketing 105

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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OnePitch

MAY 13, 2024

Joni Sweet is a freelance writer covering travel, health, and wellness with bylines in Forbes, National Geographic, TIME, Trip Savvy, Lonely Planet, and more.

Travel 101

Travel Media 101

Lauri Pehar Borsh

MAY 13, 2024

In today’s hyper-connected world, social media has become more than just a platform for personal expression. CEOs who engage on social media can powerfully connect with stakeholders, shape brand narratives, and drive growth. Yet, according to 2023 reporting on InfulencialExecutive.com, some 25% of Fortune 500 CEOs remain on the sidelines of social media.

Social Media 78

Social Media Company Branding Brand 78

Agility PR Solutions

MAY 13, 2024

As a startup founder, you know that producing content is crucial for your marketing strategy. However, creating content is only half the battle; the other half is making sure it reaches and resonates with your target audience. This is where amplifying your content becomes key. In this article, we’ll explore five strategic ways to ensure […] The post 5 actionable ways that startups can amplify their content appeared first on Agility PR Solutions.

Strategy 94

Strategy Marketing Publicity 94

5W PR

MAY 13, 2024

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. With overseas companies questioning the feasibility of doing business in the U.S., and giants like 888, Kindred, and Unibet scaling back operations, the landscape is evolving rapidly. Here’s a recap of the key insights and trends shaping the future of iGaming in the U.S.

Big Data 78

Big Data Technology Industry Data 78

HMA Public Relations

MAY 13, 2024

We are back with another #MediaMonday feature from MacKenzie Brower, who returns as the news editor for the Paradise Valley Independent. Learn more about MacKenzie's current role, the stories she is looking for, fun facts and much more in this post.

Media Relations 80

Media Relations Media 80

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Culpwrit

MAY 13, 2024

By Kevin Cook I recall the unsolicited advice I received before heading off to college. I didn’t want nor care for the free wisdom at the time, only to recognize how prescient it was much later in life. So, for all the high school graduates headed to college this fall, I offer a few… Continue reading Free Advice for the College Bound The post Free Advice for the College Bound appeared first on Culpwrit.

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Maxim Behar

MAY 13, 2024

Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. The day was declared in 1993 by the United Nations General Assembly. Host (Stefan A. Shterev): How free is the press worldwide, and for us Bulgarians? What can we do to ensure even greater freedom, and is it necessary? Answers to these questions and many more will be provided by our guests Maxim Behar and Kamelia Ivanova.

Social Media 64

Social Media Newspapers Television Radio 64

Institute for Public Relations

MAY 13, 2024

Diversity, equity, and inclusion (DE&I) is a key issue in modern business practices and has been viewed through various disciplinary lenses. In a corporate setting, managing DE&I involves acknowledging and valuing the diverse attributes that contribute to each employee’s unique identity.

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International Internal Communications Employee 52