5W PR

JULY 12, 2024

The defense technology industry is at the cutting edge of innovation. This is an industry that”s safeguarding nations through the development of increasingly sophisticated weaponry and defense systems. Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy.

Industry 78

Industry Government Technology Ethics 78

Mark My Words

JULY 12, 2024

The Guardian T here is a truth, not quite universally acknowledged, but worth knowing by anyone who achieves public prominence. Being famous and successful doesn’t necessarily equate to being liked. Just ask Novak Djokovic. One of the most recognisable people in the world for almost two decades, on the tennis court Djokovic often carries the aura of an invincible demigod.

Publicity 60

Publicity 60

Doctor Spin

JULY 12, 2024

The Weekly Spin / No. 1 by Jerry Silfwer In my work as a PR professional , I’ve made it a habit to collect stories, insights, and commentary. Some of these notes will be published in this weekly newsletter. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.

Blogging 52

Blogging Communications Marketing Trends 52

PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.

Trends 179

Trends Publicity Survey Privacy 179

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Doctor Spin

JULY 12, 2024

The Weekly Spin / No. 1 by Jerry Silfwer In my work as a PR professional , I’ve made it a habit to collect stories, insights, and commentary. Some of these notes will be published in this weekly newsletter. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.

Blogging 52

Blogging Communications Marketing Trends 52