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As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.
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The Guardian T here is a truth, not quite universally acknowledged, but worth knowing by anyone who achieves public prominence. Being famous and successful doesn’t necessarily equate to being liked. Just ask Novak Djokovic. One of the most recognisable people in the world for almost two decades, on the tennis court Djokovic often carries the aura of an invincible demigod.
In the world of media, marketing, and entertainment, reboots are killing it right now. It seems like every “new” TV show or movie is a remake—Mean Girls, Jumanji, Ghostbusters, Star Trek, Fraggle Rock (yep, you read that right). And we’re here for it because reboots are the ultimate comeback stories. We loved the originals, but then they faded into the background.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The Weekly Spin / No. 1 by Jerry Silfwer In my work as a PR professional , I’ve made it a habit to collect stories, insights, and commentary. Some of these notes will be published in this weekly newsletter. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.
The Weekly Spin / No. 1 by Jerry Silfwer In my work as a PR professional , I’ve made it a habit to collect stories, insights, and commentary. Some of these notes will be published in this weekly newsletter. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.
The Weekly Spin / No. 1 by Jerry Silfwer In my work as a PR professional , I’ve made it a habit to collect stories, insights, and commentary. Some of these notes will be published in this weekly newsletter. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.
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