PRSay

JULY 12, 2024

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.

Trends 177

Trends Publicity Survey Privacy 177

5W PR

JULY 12, 2024

The defense technology industry is at the cutting edge of innovation. This is an industry that”s safeguarding nations through the development of increasingly sophisticated weaponry and defense systems. Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy.

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Industry Government Technology Ethics 78

Mark My Words

JULY 12, 2024

The Guardian T here is a truth, not quite universally acknowledged, but worth knowing by anyone who achieves public prominence. Being famous and successful doesn’t necessarily equate to being liked. Just ask Novak Djokovic. One of the most recognisable people in the world for almost two decades, on the tennis court Djokovic often carries the aura of an invincible demigod.

Publicity 60

Publicity 60

Contently - Strategy

JULY 12, 2024

In the world of media, marketing, and entertainment, reboots are killing it right now. It seems like every “new” TV show or movie is a remake—Mean Girls, Jumanji, Ghostbusters, Star Trek, Fraggle Rock (yep, you read that right). And we’re here for it because reboots are the ultimate comeback stories. We loved the originals, but then they faded into the background.

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How To Engineering Guidelines Google 52

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Doctor Spin

JULY 12, 2024

The Weekly Spin / No. 1 by Jerry Silfwer In my work as a PR professional , I’ve made it a habit to collect stories, insights, and commentary. Some of these notes will be published in this weekly newsletter. Read on Substack Thanks for reading. Please support my blog by sharing articles with other communications and marketing professionals. You might also consider my PR services or speaking engagements.

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Blogging Communications Marketing Trends 52