5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Effective media relations involve strategically engaging with journalists and media outlets to generate favorable coverage and enhance a company’s visibility.

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PR in High Definition

NOVEMBER 22, 2024

If you’ve ever been for a jog in the park – or had a leisurely walk interrupted by a group of fun runners – the chances are you’ve seen a smart watch. Wearable tech has been a mainstay for some time now; people wear watches when exercising, rings to help track sleep, and even smart glasses are becoming more accepted than they were in the past.

Healthcare 62

Healthcare Construction Technology Privacy 62

5W PR

NOVEMBER 22, 2024

The beauty industry, once a monolithic landscape dominated by a singular, often unattainable ideal of beauty, is undergoing a profound transformation. The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. This shift is driven by a confluence of factors, including increasing diversity, technological advancements, and a growing awareness of ethical and sustainable pr

Marketing 78

Marketing Consumer Ethics Industry 78

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. In PR, where crafting content and conducting research are central to our work but can be labour intensive, AI offers a promising way to work more efficiently. For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatG

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

NOVEMBER 22, 2024

The holiday season is a time for giving, and what better gift to bestow upon a child than a toy that can spark their imagination, ignite their curiosity, and foster a lifelong love of learning? As parents seek thoughtful and meaningful presents for their little ones, educational toys have become increasingly popular. However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing.

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Marketing Education Creativity Storytelling 78