Fri.Nov 22, 2024

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The Power of PR in Corporate Communications: Enhancing Your Company’s Image

5W PR

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Effective media relations involve strategically engaging with journalists and media outlets to generate favorable coverage and enhance a company’s visibility.

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My first encounter with an AI hallucination

PR in High Definition

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. In PR, where crafting content and conducting research are central to our work but can be labour intensive, AI offers a promising way to work more efficiently. For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatG

Ethics 117
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Why Beauty Marketing is Not One Size Fits All

5W PR

The beauty industry, once a monolithic landscape dominated by a singular, often unattainable ideal of beauty, is undergoing a profound transformation. The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. This shift is driven by a confluence of factors, including increasing diversity, technological advancements, and a growing awareness of ethical and sustainable pr

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testing newsletter block

Prowly

Testing newsletter template render State of PR Technology 2024 See how to boost your ROI with PR technology The post testing newsletter block appeared first on Prowly.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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How SaaS is transforming PR and marketing strategies in the digital age

Agility PR Solutions

Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools designed to enhance efficiency, precision, and reach. In this post, we’ll explore how SaaS is […] The post How SaaS is transforming PR and marketing strategies in the digital age appeared first on Agility PR Solutions.

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Overheard at Communications Week 2024: Trends for communicators

Agility PR Solutions

2024 marked the ten-year anniversary of Communications Week, an event I founded to provide communicators with a space to network, connect, and learn from each other. Back in 2014, our event theme was “media disruption”—a theme that has only grown in prominence over the last ten years. This year, in what has been both a […] The post Overheard at Communications Week 2024: Trends for communicators appeared first on Agility PR Solutions.

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The Rise of Workplace Wearables

PR in High Definition

If you’ve ever been for a jog in the park – or had a leisurely walk interrupted by a group of fun runners – the chances are you’ve seen a smart watch. Wearable tech has been a mainstay for some time now; people wear watches when exercising, rings to help track sleep, and even smart glasses are becoming more accepted than they were in the past.

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How PR pros can leverage email, social, and lead gen tools for organizational transformation

Agility PR Solutions

As a seasoned PR professional with over 15 years in the industry, I’ve witnessed firsthand the rapid evolution of public relations in the digital age. The rise of email marketing, social media, and the use of lead-generation tools has transformed the way we communicate, engage, and influence our target audiences. To stay ahead of the […] The post How PR pros can leverage email, social, and lead gen tools for organizational transformation appeared first on Agility PR Solutions.

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