PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. In PR, where crafting content and conducting research are central to our work but can be labour intensive, AI offers a promising way to work more efficiently. For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatG

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5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Effective media relations involve strategically engaging with journalists and media outlets to generate favorable coverage and enhance a company’s visibility.

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Prowly

NOVEMBER 22, 2024

Testing newsletter template render State of PR Technology 2024 See how to boost your ROI with PR technology The post testing newsletter block appeared first on Prowly.

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Agility PR Solutions

NOVEMBER 22, 2024

Traditional strategies that once relied heavily on print media, cold calls, and in-person networking have given way to digital approaches enabled through sophisticated tools. At the forefront of this transformation are SaaS platforms that offer a wide range of tools designed to enhance efficiency, precision, and reach. In this post, we’ll explore how SaaS is […] The post How SaaS is transforming PR and marketing strategies in the digital age appeared first on Agility PR Solutions.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5W PR

NOVEMBER 22, 2024

The beauty industry, once a monolithic landscape dominated by a singular, often unattainable ideal of beauty, is undergoing a profound transformation. The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. This shift is driven by a confluence of factors, including increasing diversity, technological advancements, and a growing awareness of ethical and sustainable pr

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5W PR

NOVEMBER 22, 2024

The holiday season is a time for giving, and what better gift to bestow upon a child than a toy that can spark their imagination, ignite their curiosity, and foster a lifelong love of learning? As parents seek thoughtful and meaningful presents for their little ones, educational toys have become increasingly popular. However, effectively marketing these products to capture the attention of both parents and children requires a strategic and creative approach in CPG marketing.

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Agility PR Solutions

NOVEMBER 22, 2024

As a seasoned PR professional with over 15 years in the industry, I’ve witnessed firsthand the rapid evolution of public relations in the digital age. The rise of email marketing, social media, and the use of lead-generation tools has transformed the way we communicate, engage, and influence our target audiences. To stay ahead of the […] The post How PR pros can leverage email, social, and lead gen tools for organizational transformation appeared first on Agility PR Solutions.

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PR in High Definition

NOVEMBER 22, 2024

If you’ve ever been for a jog in the park – or had a leisurely walk interrupted by a group of fun runners – the chances are you’ve seen a smart watch. Wearable tech has been a mainstay for some time now; people wear watches when exercising, rings to help track sleep, and even smart glasses are becoming more accepted than they were in the past.

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