Business Wire
NOVEMBER 8, 2023
For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2023
Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the young tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” In other wor
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Onclusive
NOVEMBER 8, 2023
Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.
PR for Anyone
NOVEMBER 8, 2023
Ready to hear from someone who understands the power and influence of moms and women over 50? Meet Maria Bailey. As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Moms in the United States control over $3.2 trillion in annual spending and are the ones who buy everything at home, from shaving cream to tampons to tickets to Disneyland.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
NOVEMBER 8, 2023
Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
NOVEMBER 8, 2023
Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.
Prowly
NOVEMBER 8, 2023
At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. As you ask yourself, “How can AI be used in PR?” you also need to ask how your team will use it in a way that’s both fair and transparent. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine.
Agility PR Solutions
NOVEMBER 8, 2023
The world of PR and communications is getting a major upgrade thanks to the advancements in generative AI. This technology isn’t just fancy robot talk; it’s about creating content that feels human by recognizing patterns and using data in a smart way. It’s changing how we handle tough situations and manage PR crises. In this […] The post Generative AI and crisis communications: Navigating the storm with ease appeared first on Agility PR Solutions.
5W PR
NOVEMBER 8, 2023
4 Trends We Saw At New York Toy Fair The New York Toy Fair 2023 returned after a three-year hiatus, creating a palpable buzz in the Big Apple. This premier industry event featured hundreds of exhibitors showcasing new products and prototypes, making it one of the most significant gatherings for toy enthusiasts. Plushies Plush toys were a dominant presence at the New York Toy Fair 2023.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
NOVEMBER 8, 2023
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs and communications leaders chimed in on how they view each other’s […] The post Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications appear
HMA Public Relations
NOVEMBER 8, 2023
Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!
Agility PR Solutions
NOVEMBER 8, 2023
As paper records have become a thing of the past, there has been an increased focus on digital information and how it is handled. Digital information is easier to leak than hard copies on paper, making it an easier target for hackers and creating new security concerns. In this article, we’ll look at seven types […] The post 7 types of information leaks and how to prevent them appeared first on Agility PR Solutions.
PRSay
NOVEMBER 8, 2023
Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Following her Oct. 14 workshop, a line of students waited to talk with Alex Ebanks. With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
NOVEMBER 8, 2023
We as a culture love giving (and receiving!) gifts during the holidays, and as experienced gift-getters, we usually have a sense of what type of present awaits under that wrapping paper based on who gave it to us. This one from grandma? Probably a sweater. From crazy Uncle Dave? Maybe a flying drone. From your […] The post Seasonal targeting: New study examines generational differences in 2023 holiday shopping appeared first on Agility PR Solutions.
Stern + Associates
NOVEMBER 8, 2023
Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future. This year, the 2023 Thinkers50 Distinguished Achievement Awards underscored society’s quest for inclusive growth, mindful decision-making and humane workplaces — themes that resonate deeply with a global audience yearning for positive transformation.
Maxim Behar
NOVEMBER 8, 2023
Host (Diana Radeva): In the next few minutes my guests will be some people who, honestly, I admit I could hardly imagine seeing making a song together. This is PR specialist Maxim Behar, Big Sha an absolute legend, especially for people who were born in Varna like me and Lil Sha Misho's son. Hello and welcome. I'm so glad I could catch you in Bulgaria and not in Chicago and include you remotely.
Contently - Strategy
NOVEMBER 8, 2023
Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Medianet Australia
NOVEMBER 8, 2023
Discover abilityNEWS, a new start-up dedicated to providing news and information for people with disabilities. Editor-in-Chief Nic Stuart shares his vision for true journalism that goes beyond "disability porn" and covers the diverse dimensions of this $40 billion industry. Find out how you can contribute and be part of this exciting venture.
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