Sun.Jan 05, 2025

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The Best Casino PR Programs of 2025: Building Trust, Engagement, and Reputation in an Evolving Industry

Ronn Torossian

Top casino PR programs in 2025 focus on responsible gaming, social responsibility & community engagement while leveraging new tech and influencer partnerships The post The Best Casino PR Programs of 2025: Building Trust, Engagement, and Reputation in an Evolving Industry appeared first on.

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New award scheme recognises £457 million market of 8,000 practitioners

Wadds Inc.

Are you an independent practitioner? Enter The Independent Impact 50 and help raise the profile of the 457 million sector of the public relations industry. The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. It doesnt receive media coverage and is often an afterthought in industry award schemes.

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Exploring the intersection of AI and journalism—and the implications for media ethics

Agility PR Solutions

Though there is a mass adoption of AI, its role and impact on journalism are still not clearly understood. While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its ethical implications and impact on journalistic integrity. From AI-driven content creation to sourcing information and analyzing […] The post Exploring the intersection of AI and journalismand the implications for media ethics fir

Ethics 95
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Resolving to be More Moral

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With a new year come resolutions, often aimed at life-changing actions like exercising more and working less. Any effort to become the best version of ourselves is commendable, so why haven’t we heard this resolution?

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Exploring the benefits of co-branding and partnership marketing

Agility PR Solutions

The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver superior customer experiences. These collaborations create win-win scenarios where businesses benefit from shared resources, expertise, and credibility, often […] The post Exploring the benefits of co-branding and partnership

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