Fri.Nov 03, 2023

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Is Organic Social Sharing Right for Your Brand?

HMA Public Relations

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

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Unlocking Fitness Marketing Ideas for Wearable Fitness Tech

5W PR

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. Smartwatches and fitness trackers have revolutionized how people monitor and control their health and fitness objectives. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

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Seasonal Campaigns: The Best Influencer Marketing Campaigns During Halloween

Prohibition

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. If you’re still considering your partnerships, here’s a look at some of the best partnerships from Halloween 2023 that might offer valuable insights and inspiration for any upcoming seasonal campaigns.

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TikTok: The Rising Star in Influencer Marketing

Prohibition

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. This video-sharing platform, known for its short, engaging content, has seen immense popularity in recent years. TikTok has arguably become as crucial as Instagram in the world of influencer marketing.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.